Irreleveant offers, too many emails and intrusive ads have led to a sharp decline in website registration on PCs. But smart phones with customized apps are a whole new ballgame, promising more sustained engagement and a chance to win back consumer trust — IF you take the right approach.
Tag Archives: customer engagement
Everyone’s talking about high-performance analytics (HPA), but how can it help you improve your marketing and customer engagement? How can HPA help you make quicker decisions in an ever-shrinking window of opportunity? Wilson Raj has answers.
Nokia used to be at the head of the mobile phone industry – what happened? Now, Apple is riding high, and it, and other market leaders, should take time to reflect on Nokia’s downfall and learn from it.
Forget customer satisfaction says customer strategist Matthew Rhoden. Take these three steps to turn your customers into advocate that support, actively promote and are even emotionally attached to your brand.