Tag Archives: customer engagement

Top five ways high-performance analytics will transform marketing

By Wilson Raj, Global Customer Intelligence Director, SAS | Published: February 17, 2012
Top five ways High Performance Analytics is going to improve marketing

Everyone’s talking about high-performance analytics (HPA), but how can it help you improve your marketing and customer engagement? How can HPA help you make quicker decisions in an ever-shrinking window of opportunity? Wilson Raj has answers.

Also tagged |

Why Nokia’s Collapse Should Scare Apple

By Patrick Barwise, Emeritus Professor of Management and Marketing at London Business School | Published: November 17, 2011
Nokia's Collapse

Nokia used to be at the head of the mobile phone industry – what happened? Now, Apple is riding high, and it, and other market leaders, should take time to reflect on Nokia’s downfall and learn from it.

Also tagged , , |

Create brand superfans

By Matthew Rhoden, Partner, Peppers & Rogers Group | Published: September 7, 2011
No Photo Available

Forget customer satisfaction says customer strategist Matthew Rhoden. Take these three steps to turn your customers into advocate that support, actively promote and are even emotionally attached to your brand.

Also tagged , , , |