The US Department of Defense is requesting proposals for implantable biosensors that will provide real-time data on physiological responses. If this becomes a reality, John Bastone sees marketing implications galore …
Tag Archives: customer data
Steven Georgiadis defines business analytics and its power to identify activities that provide the greatest value, track brand sentiment via social media, discover new opportunities, forecast more accurately, better control costs – in short, transform marketing.
In this article, Jim Goodnight, CEO of SAS, provides a solution to help improve modeling with a cross-departmental view of customer data.
If you’re not using analytics to determine how your customers want to be contacted, you may be driving them away. Contact customers when and how they want to be contacted with these eight steps from SAS customer intelligence expert Larry Mosiman.
Analytics was once just the province of a few direct marketers and market researchers, but now the entire field of marketing is being transformed by this capability. Read what Thomas Davenport has to say about this major shift in marketing culture.