Gourmet food and gift retailer Harry & David went from Chapter 11 bankruptcy to receiving the Large Company Turnaround of the Year award in 2012. This year, the retailer turned in its best financial performance in five years and grew its customer list by 10 percent. How’d they do it? A customer-centric marketing strategy has helped.
Tag Archives: customer analytics
Understanding customers is the name of the game for Charlie Shin, Director of CRM and Analytics for Major League Soccer. In this short video, Shin tells how they use analytics to know their fans, determine the next best offer, increase engagement and more.
With more than 5 billion people calling, texting, tweeting and browsing on mobile phones worldwide, marketers are scrambling to capture and capitalize on all that data. Eric Williams, formerly of Catalina Marketing, has six tips to help you on your way.
What should marketers focus on for 2013? I sat down with Adele Sweetwood, VP of SAS Americas Marketing, to find out the top trends – and what you need to do now to take advantage of them.
Is your marketing team a silo in your organization? Customer analytics data has paved the way for marketers at IKEA and British Airways to closely align with the rest of the business — and shape company strategy.
When consumers shop for high-end luxury items, they expect high-end customer service — even if they’re online. That’s why online luxury retailer Gilt Groupe works so hard to personalize the customer experience. Find out how they’re meeting this challenge and the future of analytics at Gilt Groupe.
When Gilt Groupe began selling high-end merchandise at deep-discounts on its members-only website in 2007, the flash sale phenomenon was born. 3.5 million members later, they’re still growing strong, How do they do it? Gilt’s Senior Director of Analytics and Research shares their secret.
According to marketing experts like Charlene Li, conversational marketing will soon become as natural as breathing. That entails big implications for business. Here’s what you need to know about helping employees with customer interactions.
What’s holding you back from delighting your customers? Camille Baumann explores the role of strategy, vision, executive sponsorship and analytic talent in improving the customer experience — and shares examples from companies that are exceeding customers’ expectations.