What should marketers focus on for 2013? I sat down with Adele Sweetwood, VP of SAS Americas Marketing, to find out the top trends – and what you need to do now to take advantage of them.
Tag Archives: cross-channel marketing
One of the keys to knowing your customers is understanding their path to purchase. That’s no mean feat since customers tend to slip in and out of the purchase journey. Forrester Analyst Rob Bronson breaks down the process and gives you the bottom line for driving demand down the road.