Tag Archives: Chico's

Secrets for more profitable marketing from Chico’s and Staples

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Marketing experts from these two retail giants recently participated in a panel discussion on growth opportunities. There was a lot of meat in the general discussion, but here are five tips they shared that will help you refine your own marketing efforts, no matter what industry you’re in.

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Analyze early, analyze often and be totally transparent about your facts

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Expedia, Chico’s and Harrah’s Entertainment all use analytics in their daily operations with great success. In this panel discussion, they share tips, best practices — and one example of analytics saving millions.

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The nuts & bolts of social media: insights and tips from Chico’s CIO (blog post)

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Chico’s CIO Gary King describes two of the organization’s most successful social media projects (Facebook pajama party, anyone?), discusses who should “own” social media, shares lessons learned and practical tips

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