Welcome to the first stop in the marketer’s journey through the Big Data Archipelago. Tamara Dull is your guide and will help shift your focus from what is happenning with traditional data to exploring what could be happening with big data.
Tag Archives: big data
The big data journey is not for the faint of heart. Preparation is key and travelling alone is ill-advised. So join Tamara Dull for this 10-post blog series looking at how big data is changing the best practices we’ve developed around our traditional data — and, most importantly, key takeaways for marketers.
When Gilt Groupe began selling high-end merchandise at deep-discounts on its members-only website in 2007, the flash sale phenomenon was born. 3.5 million members later, they’re still growing strong, How do they do it? Gilt’s Senior Director of Analytics and Research shares their secret.
The average tenure of a Fortune Global 500 CMO has been compared to the lifespan of a fruit fly. Why is the position so precarious? Wilson Raj tackles this question and offers a solution.
The big-data explosion has marketers feeling increasing pressure to make data-driven decisions. And yet, a study of marketers at Fortune 1000 companies shows that the vast majority still rely too much on intuition. Patrick Spenner shares key findings.