How do you find, and keep, tomorrow’s high-value customers? That’s an important question for banks faced with a slow-growth environment. Investing heavily to woo young, tech-savvy customers would seem a strong bet. And it might be – but only if banks have done their homework.
Tag Archives: banking
A new research report from BAI reveals substantial flaws in current segmentation strategies and shares valuable information that will help banks capitalize on significant cross and up-sell opportunities that are now being missed.
As a marketer, I always take an interest in the Super Bowl commercials. The $3.5M spent per spot to reach such a broad cross-section of the population astounds me. Now, I am not denying the entertainment value, but is this approach the “magic bullet” of marketing?