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What’s hot in online analytics?

Interview with Web analytics expert John Lovett answers this question and more

What’s the next big challenge marketers are facing? What emerging social media technologies seem the most promising?

In this video interview, John Lovett, a Senior Partner at Web Analytics Demystified, Inc. and author of Social Marketing Measurement Secrets, answers these questions and shares advice for marketers tasked with measuring social media return on investment.

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