If customer relationships are important for consumer organizations, what about citizen relationships in the public sector? Marie Lowman shares examples of how government organizations around the world are using analytics to make the world a better, safer place.
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Best-selling author Don Tapscott has co-authored a new book: Macrowikinomics: Rebooting Business and the World. In this exclusive interview, Tapscott applies macrowikinomic principles to marketing, discusses the mega-trends affecting how consumers make purchasing decisions, and what every organization must do in order to be successful.
Find out how optimization technologies help you target customers to maximize response rates – all while taking into account customer preferences, propensities, profitability, costs, contact policies and other business goals and objectives relevant to campaigns and communications.
Expedia, Chico’s and Harrah’s Entertainment all use analytics in their daily operations with great success. In this panel discussion, they share tips, best practices — and one example of analytics saving millions.