What does the future hold for digital marketing? If you looked into your crystal ball, what would it reveal to you? An expert panel at SAS Global Forum shared their views on what’s next — and three important ways marketers will need to focus their digital marketing efforts.
What are your biggest marketing headaches? I recently asked marketing expert Wilson Raj to name the top three challenges in digital marketing. Check out this short video to hear his views on managing customer relationships and interactions across multiple channels.
Jundong Song, VP of marketing service provider 89 Degrees, shares how retailers like Safeway are turning big data into personalized pricing — and seeing “significant” returns.
Five companies are dramatically changing the landscape of marketing, retail — and life as we know it. They are the tech titans: Amazon, Apple, Google, eBay and Facebook. Find out what’s next from the big five, and what you might need to do to prepare.
Marketing experts from these two retail giants recently participated in a panel discussion on growth opportunities. There was a lot of meat in the general discussion, but here are five tips they shared that will help you refine your own marketing efforts, no matter what industry you’re in.
Does Chick-fil-A’s commitment to be kind to employees and provide heartfelt hospitality to customers make the food taste better? President and COO Dan Cathy says it does, and the numbers back him up. He recently shared the secret behind the family-owned company’s success.
Need proven advice and best practices for driving profitable growth? Find out what David Reibstien of Wharton, Helena Schwenk of MWD Advisors, and Charlene Li of Altimeter have to say about key issues in marketing today and the top capabilities you must have.
At the SAS Executive Conference in Orlando this week, Stephan Chase, VP of Customer Knowledge at Marriott International and Adam Burgess, SVP of Marketing Strategies at Bank of America joined Lori Bieda, Customer Intelligence Lead for SAS to discuss marketing’s “holy grail”: marketing optimization.
How should Chief Marketing Officers (CMOs) and Chief Information Officers be working together? How can CMOs best manage multi-channel marketing? Wilson Raj, Customer Intelligence Director for SAS, answers these questions and more in this in-depth interview.