Maximize Impact

Driving Profitable Growth

What are the top capabilities required for today’s marketers?

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Wednesday, May 2nd, 2012

Need proven advice and best practices for driving profitable growth? Find out what David Reibstien of Wharton, Helena Schwenk of MWD Advisors, and Charlene Li of Altimeter have to say about key issues in marketing today and the top capabilities you must have.

All Maximize Impact Stories

Peak performance from marketing optimization

By John Balla, SAS | Published: April 26, 2012
Optimization Panel Feature

At the SAS Executive Conference in Orlando this week, Stephan Chase, VP of Customer Knowledge at Marriott International and Adam Burgess, SVP of Marketing Strategies at Bank of America joined Lori Bieda, Customer Intelligence Lead for SAS to discuss marketing’s “holy grail”: marketing optimization.

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What factors are going to make future CMOs successful?

By Anne-Lindsay Beall, Editor | Published: April 6, 2012
Argyle conversations: how the role of the CMO is evolving

How should Chief Marketing Officers (CMOs) and Chief Information Officers be working together? How can CMOs best manage multi-channel marketing? Wilson Raj, Customer Intelligence Director for SAS, answers these questions and more in this in-depth interview.

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How new payment options can drive revenue

By Rafi Mohammed, founder of Culture of Profit | Published: March 23, 2012
How new payment options can drive revenue

Guess what’s back? Layaways. Media coverage on the revival of layaways has focused on its reflection of the dismal economy. But there’s another lesson here. Pricing expert Rafi Mohammed explains.

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What Steve Jobs taught me about growth

By Nilofer Merchant, author of The New How | Published: March 16, 2012
What Steve Jobs taught me about growth

While she was in charge of Apple’s channel program, Nilofer Merchant learned much and more from Steve Jobs, including these five key things that the best leaders do well.

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Top five ways high-performance analytics will transform marketing

By Wilson Raj, Global Customer Intelligence Director, SAS | Published: February 17, 2012
Top five ways High Performance Analytics is going to improve marketing

Everyone’s talking about high-performance analytics (HPA), but how can it help you improve your marketing and customer engagement? How can HPA help you make quicker decisions in an ever-shrinking window of opportunity? Wilson Raj has answers.

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Four perspectives on social media ROI

By Anne-Lindsay Beall, Editor | Published: February 3, 2012
Advice for measuring social media ROI

What do you get when you ask four marketing experts for their best advice on measuring social media ROI? Four very different answers, ranging from practical tips on where to start to a pragmatic look at what doesn’t work. Watch these short video clips to see what they have to say.

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Why Nokia’s Collapse Should Scare Apple

By Patrick Barwise, Emeritus Professor of Management and Marketing at London Business School | Published: November 17, 2011
Nokia's Collapse

Nokia used to be at the head of the mobile phone industry – what happened? Now, Apple is riding high, and it, and other market leaders, should take time to reflect on Nokia’s downfall and learn from it.

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How American Express transformed its call centers

By Jim Bush, Executive Vice President of World Service at American Express | Published: October 14, 2011
Jim Bush

Ever heard the old basketball adage, “You can’t teach 7 feet”? American Express VP Jim Bush describes the startling results achieved when American Express applied this philosophy to its call center hiring practices.

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How to be relevant, social and real time in marketing

By Anne-Lindsay Beall, Editor | Published: October 7, 2011
Technology That Drives Marketing Relevance

Are you using customer sentiment to determine the next best action to take with customers? Are you automating personalization of these actions at every touch point? If not, tune in to this webinar and start making changes today.

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Citizen Intelligence: Because government agencies have customers too

By Marie Lowman, SAS | Published: September 30, 2011
Marie Lowman

If customer relationships are important for consumer organizations, what about citizen relationships in the public sector? Marie Lowman shares examples of how government organizations around the world are using analytics to make the world a better, safer place.

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