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Business Awesome: Part Analytics, All Attitude

Business awesome: part analytics, all attitude

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Friday, May 24th, 2013

Thanks to social media, we hear about businesses being awesome (or NOT awesome) every day. Scott Stratten, marketing strategist and author of “Unmarketing” and “The Book of Business Awesome” offers these seven tips.

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Three predictions for digital marketing

By Jim Hiepler-Hartwig | Published: May 1, 2013
Maximizing Digital Advertising in a Customer-Centric Marketing Strategy

What does the future hold for digital marketing? If you looked into your crystal ball, what would it reveal to you? An expert panel at SAS Global Forum shared their views on what’s next — and three important ways marketers will need to focus their digital marketing efforts.

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The top three challenges in digital marketing – and how to overcome them

By Anne-Lindsay Beall, Editor | Published: March 27, 2013
Delivering a healthier customer experience throughout change

What are your biggest marketing headaches? I recently asked marketing expert Wilson Raj to name the top three challenges in digital marketing. Check out this short video to hear his views on managing customer relationships and interactions across multiple channels.

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Personalized pricing – here’s how it’s done

By Anne-Lindsay Beall, Editor | Published: March 15, 2013
Maximizing Digital Advertising in a Customer-Centric Marketing Strategy

Jundong Song, VP of marketing service provider 89 Degrees, shares how retailers like Safeway are turning big data into personalized pricing — and seeing “significant” returns.

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Marketing in the tech titan era

By Anne-Lindsay Beall, Editor | Published: October 9, 2012
Tech Titans

Five companies are dramatically changing the landscape of marketing, retail — and life as we know it. They are the tech titans: Amazon, Apple, Google, eBay and Facebook. Find out what’s next from the big five, and what you might need to do to prepare.

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Secrets for more profitable marketing from Chico’s and Staples

By Anne-Lindsay Beall, Editor | Published: June 27, 2012
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Marketing experts from these two retail giants recently participated in a panel discussion on growth opportunities. There was a lot of meat in the general discussion, but here are five tips they shared that will help you refine your own marketing efforts, no matter what industry you’re in.

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A lesson in customer service from Chick-fil-A President Dan Cathy

By Anne-Lindsay Beall, Editor | Published: June 21, 2012
ChickFilA_DanCathy

Does Chick-fil-A’s commitment to be kind to employees and provide heartfelt hospitality to customers make the food taste better? President and COO Dan Cathy says it does, and the numbers back him up. He recently shared the secret behind the family-owned company’s success.

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What are the top capabilities required for today’s marketers?

By Jonathan Hornby, SAS Marketing Director | Published: May 2, 2012
Driving Profitable Growth

Need proven advice and best practices for driving profitable growth? Find out what David Reibstien of Wharton, Helena Schwenk of MWD Advisors, and Charlene Li of Altimeter have to say about key issues in marketing today and the top capabilities you must have.

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Peak performance from marketing optimization

By John Balla, SAS | Published: April 26, 2012
Optimization Panel Feature

At the SAS Executive Conference in Orlando this week, Stephan Chase, VP of Customer Knowledge at Marriott International and Adam Burgess, SVP of Marketing Strategies at Bank of America joined Lori Bieda, Customer Intelligence Lead for SAS to discuss marketing’s “holy grail”: marketing optimization.

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What factors are going to make future CMOs successful?

By Anne-Lindsay Beall, Editor | Published: April 6, 2012
Argyle conversations: how the role of the CMO is evolving

How should Chief Marketing Officers (CMOs) and Chief Information Officers be working together? How can CMOs best manage multi-channel marketing? Wilson Raj, Customer Intelligence Director for SAS, answers these questions and more in this in-depth interview.

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How new payment options can drive revenue

By Rafi Mohammed, founder of Culture of Profit | Published: March 23, 2012
How new payment options can drive revenue

Guess what’s back? Layaways. Media coverage on the revival of layaways has focused on its reflection of the dismal economy. But there’s another lesson here. Pricing expert Rafi Mohammed explains.

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