Bankers often use marketing analytics to figure out how to sell their products and services. But, how much more successful would you be if you used marketing analytics to learn what products and services your customer wants – and then create them?
All Maximize Impact Stories
How can marketers make data compelling? Business analytics expert and author Tom Davenport suggests that marketers tap into the power of storytelling. With a strong narrative, he says, analytics can reach a wider audience and have a greater impact.
Are you invisible or remarkable? That’s the question that Seth Godin believes that marketers should ask themselves in the new economy, and there are 3 simple reasons why.
What does the future hold for digital marketing? If you looked into your crystal ball, what would it reveal to you? An expert panel at SAS Global Forum shared their views on what’s next — and three important ways marketers will need to focus their digital marketing efforts.
What are your biggest marketing headaches? I recently asked marketing expert Wilson Raj to name the top three challenges in digital marketing. Check out this short video to hear his views on managing customer relationships and interactions across multiple channels.
Jundong Song, VP of marketing service provider 89 Degrees, shares how retailers like Safeway are turning big data into personalized pricing — and seeing “significant” returns.
Five companies are dramatically changing the landscape of marketing, retail — and life as we know it. They are the tech titans: Amazon, Apple, Google, eBay and Facebook. Find out what’s next from the big five, and what you might need to do to prepare.
Marketing experts from these two retail giants recently participated in a panel discussion on growth opportunities. There was a lot of meat in the general discussion, but here are five tips they shared that will help you refine your own marketing efforts, no matter what industry you’re in.
Does Chick-fil-A’s commitment to be kind to employees and provide heartfelt hospitality to customers make the food taste better? President and COO Dan Cathy says it does, and the numbers back him up. He recently shared the secret behind the family-owned company’s success.