The Knowledge Exchange / Customer Intelligence / Wilson Raj, Global Customer Intelligence Director, SAS

Wilson Raj

Wilson Raj, Global Customer Intelligence Director, SAS

Wilson Raj is the Global Director of Customer Intelligence in the Worldwide Alliances and Product Marketing Division at SAS. His responsibilities include collaborating with industry leaders, customers, alliances, sales, marketing and product teams to establish, evolve and evangelize SAS’s growth strategy for analytics-driven marketing capabilities.

With twenty years of experience in multiple industries, Raj has built data-driven brand value, engagement, and loyalty through expertise in integrating advertising, digital marketing, social media, multi-channel relationship marketing and public relations. He has held global leadership positions in marketing at Fortune Global 500® companies such as Microsoft, Novell. Medtronic, Philips, Ameritech (now AT&T Midwest). He also served in digital strategy roles at Publicis and also at VML and Wunderman—as part of Young & Rubicam Group at WPP.

Raj holds a B.A. in English and an M.B.A. from Brigham Young University, and a Certificate-in-Education from the Institute of Education in Singapore.

Do marketers really need real-time analytics?

Adaptive Contact Planning

“Real-time analytics” is getting a lot of buzz, but where, and how, do you employ it to get the most bang for your buck? Wilson Raj shares four tips for applying real-time approaches.

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Top five ways high-performance analytics will transform marketing

Top five ways High Performance Analytics is going to improve marketing

Everyone’s talking about high-performance analytics (HPA), but how can it help you improve your marketing and customer engagement? How can HPA help you make quicker decisions in an ever-shrinking window of opportunity? Wilson Raj has answers.

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