Will Waugh

Will Waugh, SAS

Will Waugh works within SAS Americas Marketing, where he is responsible for digital campaign management, lead nurturing and marketing technologies. Before joining SAS, Waugh worked in marketing and communications for organizations such as New York Life Insurance and the Association of National Advertisers. His areas of expertise include digital marketing, lead generation and marketing analytics. Waugh holds a Bachelor of Arts degree in Communications at the University of Florida and studied Marketing at New York University.

Will.Waugh@sas.com and on Twitter: @willwaugh.

Four ways to improve your conversion strategy

Four Ways To Improve Your Conversion Strategy

Marketers must constantly think about engagement and conversion strategies with their customers and prospects. Read this article to find out ways to improve your conversion strategy, and how to gather information through two-way conversations while improving the customer experience.

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