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Tamara Dull

Tamara Dull, Director of Emerging Technologies at SAS

Tamara Dull, Director of Emerging Technologies at SAS, has over 25 years of technology services experience, with a strong foundation in data analysis, design, and development. This has served as a natural bridge to Tamara’s current role as SAS’ thought leadership guru of big data, guiding the conversation on this emerging trend as she examines everything from basic principles to architectures and delivery best practices. Visit her blog at: tamaradull.com and on LinkedIn at: linkedin.com/in/tamaradull

Strategy and Big Data: Achieve Community and Global Goals

Figure 1 The Strategy Isle in the Big Data ArchipelagoIn

In the conclusion to the 10-post series, “A Marketer’s Journey Through the Big Data Archipelago,” Tamara Dull emphasizes the importance of having a honed strategy for using big data effectively.

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Investment and Big Data: Calculate Intangible ROI

Figure 1 The Investment Isle in the Big Data Archipelago

Tamara Dull dives into discovering ROI for big data projects and offers best practices for unlocking that difficult metric. Part 9 in the 10-post series, “A Marketer’s Journey Through the Big Data Archipelago.”

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People and Big Data: Focus on Individual Roles and Skills

Figure 1 The People Isle in the Big Data Archipelago

Tamara Dull looks at the role of data scientists and offers best practices for people and big data. Post 8 of the Big Data Archipelago series.

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Data Security and Big Data: Treat Data as a Corporate Asset

Figure 1 The Data Security Isle in the Big Data Archipelago

Tamara Dull explains why your organization should treat big data as a valuable asset and how to protect it with data security best practices. Part 7 of the Big Data Archipelago series.

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Data Governance and Big Data: Tackle It One Project at a Time

Figure 1 The Data Governance Isle in the Big Data Archipelago

Tamara Dull highlights the importance of data governance and data management, and why marketers should be paying close attention to it. Part 6 of the Big Data Archipelago series.

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Location and Big Data: Allow Data to Reside Where It Will Provide Value

Figure 1 The Location Isle in the Big Data Archipelago

Tamara Dull tackles finding the right location for your data and offers suggestions to marketers for selecting the right option. Part 5 of the Big Data Archipelago series.

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Open Source Adoption and Big Data: Take It Seriously

Figure 1 The Open Source Adoption Isle in the Big Data Archipelago

Tamara Dull explores best practices for Open Source adoption and why marketers should care.

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Integration and Big Data: Use the Best Tools for the Job

Figure 1 The Integration Isle in the Big Data Archipelago

Tamara Dull reveals the big data best practice for integration and why marketers should pay attention. Part 3 of the Big Data Archipelago series.

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Processing and Big Data: Take Advantage of Big Data Technologies

Figure 1 The Processing Isle in the Big Data Archipelago

Tamara Dull outlines why marketers need to take advantage of the processing power of big data technologies. Part 2 of the Big Data Archipelago series.

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Analytics and Big Data: Discover the Unknown Unknowns

Figure 1 The Analytics Isle in the Big Data Archipelago

Welcome to the first stop in the marketer’s journey through the Big Data Archipelago. Tamara Dull is your guide and will help shift your focus from what is happenning with traditional data to exploring what could be happening with big data.

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