For any leadership team, forging consensus on strategic priorities is a critical step towards building a successful business. However, a recent Economist Intelligence Unit survey uncovered a disconnect between CMOs and the rest of the C-suite over marketing’s priorities.
When Gilt Groupe began selling high-end merchandise at deep-discounts on its members-only website in 2007, the flash sale phenomenon was born. 3.5 million members later, they’re still growing strong, How do they do it? Gilt’s Senior Director of Analytics and Research shares their secret.
According to a new global survey, Chief Marketing Executives (CMOs) have a big problem: There’s a lack of consensus between CMOs and the rest of the C-suite over marketing priorities. What’s a CMO to do? The Economist Intelligence Unit has answers.
The average tenure of a Fortune Global 500 CMO has been compared to the lifespan of a fruit fly. Why is the position so precarious? Wilson Raj tackles this question and offers a solution.
One of the keys to knowing your customers is understanding their path to purchase. That’s no mean feat since customers tend to slip in and out of the purchase journey. Forrester Analyst Rob Bronson breaks down the process and gives you the bottom line for driving demand down the road.
Five companies are dramatically changing the landscape of marketing, retail — and life as we know it. They are the tech titans: Amazon, Apple, Google, eBay and Facebook. Find out what’s next from the big five, and what you might need to do to prepare.
Chico’s brands are famous for amazing associate-to-customer relationships: They have customers who have their sales associate’s phone number. The company is extending that personalized service across all of its channels. Barb Buettin shares how they do it.
Chico’s brands are famous for amazing associate-to-customer relationships: They have customers who have their sales associate’s phone number. The company is extending that personalized service across all of its channels. How? In ten steps — we’ve got the first five for you here.
You’re busy, we know, so we’ve checked out the new Harvard Business Review Customer Intelligence Center for you and have the top takeaways right here.