The Knowledge Exchange / Customer Intelligence / Anne-Lindsay Beall, Editor / Page 3

There’s a disconnect between CMOs and the rest of the C-suite

Disconnect between the CMO and the C-suite

For any leadership team, forging consensus on strategic priorities is a critical step towards building a successful business. However, a recent Economist Intelligence Unit survey uncovered a disconnect between CMOs and the rest of the C-suite over marketing’s priorities.

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How Gilt Groupe uses big data to give customers what they want

Gilt Groupe

When Gilt Groupe began selling high-end merchandise at deep-discounts on its members-only website in 2007, the flash sale phenomenon was born. 3.5 million members later, they’re still growing strong, How do they do it? Gilt’s Senior Director of Analytics and Research shares their secret.

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New study says that CMOs are on the outside looking in

Outside looking in: the CMO struggles to get in sync with the C-suite

According to a new global survey, Chief Marketing Executives (CMOs) have a big problem: There’s a lack of consensus between CMOs and the rest of the C-suite over marketing priorities. What’s a CMO to do? The Economist Intelligence Unit has answers.

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Embracing big data can add years to a CMO’s tenure

Embracing big data can add years to a CMO’s tenure

The average tenure of a Fortune Global 500 CMO has been compared to the lifespan of a fruit fly. Why is the position so precarious? Wilson Raj tackles this question and offers a solution.

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Mapping your customer’s complicated path to purchase

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One of the keys to knowing your customers is understanding their path to purchase. That’s no mean feat since customers tend to slip in and out of the purchase journey. Forrester Analyst Rob Bronson breaks down the process and gives you the bottom line for driving demand down the road.

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11 marketing trends to watch

A Marketer's Viewpoint

What’s top of mind for CMOs? Adele Sweetwood, VP of SAS Americas Marketing, meets with top marketers from companies like Google, Pepsico, Verizon, Levi, and Harley Davidson to find out. She recently shared her insights, including eleven marketing trends for 2013.

Marketing in the tech titan era

Tech Titans

Five companies are dramatically changing the landscape of marketing, retail — and life as we know it. They are the tech titans: Amazon, Apple, Google, eBay and Facebook. Find out what’s next from the big five, and what you might need to do to prepare.

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Personalized communication, the Chico’s Way, part two

Retail 1

Chico’s brands are famous for amazing associate-to-customer relationships: They have customers who have their sales associate’s phone number. The company is extending that personalized service across all of its channels. Barb Buettin shares how they do it.

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Personalized communication, the Chico’s way, part one

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Chico’s brands are famous for amazing associate-to-customer relationships: They have customers who have their sales associate’s phone number. The company is extending that personalized service across all of its channels. How? In ten steps — we’ve got the first five for you here.

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‘Best of’ customer intelligence insights from HBR

Argyle conversations: how the role of the CMO is evolving

You’re busy, we know, so we’ve checked out the new Harvard Business Review Customer Intelligence Center for you and have the top takeaways right here.

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