The Knowledge Exchange / Customer Intelligence / Anne-Lindsay Beall, Editor

Anne-Lindsay Beall

Anne-Lindsay Beall, Editor

Anne-Lindsay Beall is Editor-in-Chief of sascom magazine, Editor of the Customer Intelligence Knowledge Exchange at SAS, and Editor of the SAS Retail News. She has developed a comprehensive portfolio of business and marketing communications during her career spanning 14 years of magazine and marketing work. You can find her on Twitter: @annelindsayb or on LinkedIn at: www.linkedin.com/in/annelindsaybeall

What do CMOs need to do to increase effectiveness?

By Anne-Lindsay Beall, Editor | Published: April 25, 2013
Wilson Raj, Global Customer Intelligence Director for SAS

Digital marketing has ushered in a whole host of opportunities and challenges for Chief Marketing Officers. Watch this short video to hear marketing expert Wilson Raj’s views on what CMOs need to focus on now to stay ahead.

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Six tips for turning big data into huge insights

By Anne-Lindsay Beall, Editor | Published: April 18, 2013
Six tips for turning big data into huge insights

With more than 5 billion people calling, texting, tweeting and browsing on mobile phones worldwide, marketers are scrambling to capture and capitalize on all that data. Eric Williams, formerly of Catalina Marketing, has six tips to help you on your way.

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Traditional marketing is obsolete

By Anne-Lindsay Beall, Editor | Published: April 8, 2013
Use Social Media to Tap the Collective Genius of Your Customers and Employees

But what will the new model look like? A new report from the Economist Intelligence Unit points to a broader role for Chief Marketing Officers, the rising importance of the voice of the customer and new layers of complexity fuelled by digital marketing.

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The top three challenges in digital marketing – and how to overcome them

By Anne-Lindsay Beall, Editor | Published: March 27, 2013
Delivering a healthier customer experience throughout change

What are your biggest marketing headaches? I recently asked marketing expert Wilson Raj to name the top three challenges in digital marketing. Check out this short video to hear his views on managing customer relationships and interactions across multiple channels.

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Personalized pricing – here’s how it’s done

By Anne-Lindsay Beall, Editor | Published: March 15, 2013
Maximizing Digital Advertising in a Customer-Centric Marketing Strategy

Jundong Song, VP of marketing service provider 89 Degrees, shares how retailers like Safeway are turning big data into personalized pricing — and seeing “significant” returns.

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Voice of the customer: Whose job is it, anyway?

By Anne-Lindsay Beall, Editor | Published: March 8, 2013
Voice of the customer: whose job is it, anyway?

The Chief Marketing Officer’s increasingly fragmented responsibilities are making it harder for them to take ownership of the “voice of the customer” across the organization. Find out more in this new report from the Economist Intelligence Unit.

Top three marketing trends for 2013

By Anne-Lindsay Beall, Editor | Published: February 18, 2013
A Marketer's Viewpoint

What should marketers focus on for 2013? I sat down with Adele Sweetwood, VP of SAS Americas Marketing, to find out the top trends – and what you need to do now to take advantage of them.

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How IKEA, British Airways tie insights to outcomes

By Anne-Lindsay Beall, Editor | Published: January 29, 2013
Tying insights to outcome

Is your marketing team a silo in your organization? Customer analytics data has paved the way for marketers at IKEA and British Airways to closely align with the rest of the business — and shape company strategy.

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CMOs must close the gap

By Anne-Lindsay Beall, Editor | Published: January 16, 2013
Closing the gaps

The new EIU survey uncovered disturbing gaps in perception about marketing. What do CMOs have to do to close the gap? Connect customer insights to innovative business strategy across all channels and functions.

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What’s hot in retail for 2013?

By Anne-Lindsay Beall, Editor | Published: January 8, 2013
Gilt Groupe gets personal with its mobile customers

There are three big trends in retail for 2013 and they all have one thing in common: data, which is getting bigger and bigger. It’s flowing in from mobile, social, online and offline shopping. What’s a retailer to do? Visit the NRF BIG Show in New York City next week to find out. We have the highlights for you here.

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