How does an organization become a data-driven and customer-centric– and what can you realistically do to start moving in that direction today? Professionals from banking, retail and insurance came up with these six steps you can follow, starting now.
Each paper in this four-part series provides practical advice and tips to help marketers use analytics to grow their business. Click on the hyperlinks below to see overviews of key points from each paper, a link to download the full paper, and video
All organizations have customer data and information. Customer Intelligence is simply the next logical stage: gleaning insights or knowledge from the data to drive more profitable interactions with customers. In this interview, CI experts Wilson Raj and John Bastone share a practical step-by-step approach.
What are the current trends in customer loyalty programs? How can you increase loyalty and retention? Loyalty 360 surveyed more than 150 customer loyalty and retention execs to find out. Here are their top five recommendations for building loyalty to your brand.
How should Chief Marketing Officers (CMOs) and Chief Information Officers be working together? How can CMOs best manage multi-channel marketing? Wilson Raj, Customer Intelligence Director for SAS, answers these questions and more in this in-depth interview.
A new research report from BAI reveals substantial flaws in current segmentation strategies and shares valuable information that will help banks capitalize on significant cross and up-sell opportunities that are now being missed.
What possibilities does e-commerce pioneer Expedia see with big data and high-performance analytics? How are they tapping into social interactions on Expedia.com? What are they doing to increase customer loyalty? VP and General Manager of Expedia U.S. Joe Megibow answers these questions and more.
What do you get when you ask four marketing experts for their best advice on measuring social media ROI? Four very different answers, ranging from practical tips on where to start to a pragmatic look at what doesn’t work. Watch these short video clips to see what they have to say.
When Gilt Groupe began selling high-end merchandise at deep-discounts on its members-only website in 2007, the flash sale phenomenon was born. 3.5 million members later, they’re still growing strong, How do they do it? Gilt’s Senior Director of Analytics and Research shares five key pieces of advice.
The National Retail Federation BIG Show in New York this week is all about retail’s new rules and what’s coming next. One example is the evolution of brick-and-mortar stores. Find out how retailers are weaving the virtual world into the physical store — and four things they need to keep in mind as they move forward.
Turkish bank puts a new twist on the free toaster
Technologies available to marketers
Connecting the dots: Six steps to becoming customer-focused
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