How do banks decide what an individual customer needs at the exact moment she logs on to the website, phones the call center, opens the mobile banking app, or walks into the branch? One of the largest US banks answers that question using marketing optimization. They share five lessons learned – and their vision for the future.
Marketers must develop an “investment strategy” for data says SAS Chief Marketing Officer Jim Davis.
If you’re not investing in mobile, you probably won’t be in business in five years’ time says David Sear, CEO of Weve. In this short video, Sear discusses what the future holds for mobile and what marketers need to do to keep up.
How can marketers stay competitive in the new digital economy? In this short video, Brian Solis, principal analyst at Altimeter Group, advocates going back to the basics: What customers think, believe and share with others.
Understanding customers is the name of the game for Charlie Shin, Director of CRM and Analytics for Major League Soccer. In this short video, Shin tells how they use analytics to know their fans, determine the next best offer, increase engagement and more.
Digital marketing has ushered in a whole host of opportunities and challenges for Chief Marketing Officers. Watch this short video to hear marketing expert Wilson Raj’s views on what CMOs need to focus on now to stay ahead.
With more than 5 billion people calling, texting, tweeting and browsing on mobile phones worldwide, marketers are scrambling to capture and capitalize on all that data. Eric Williams, formerly of Catalina Marketing, has six tips to help you on your way.