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Technologies available to marketers
12 hours ago -
Connecting the dots: Six steps to becoming customer-focused
6 days ago -
The science of decision making
11 days ago
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Top Stories
Technologies available to marketers
What technologies have organizations have used historically and, more importantly, which have been most successful? SAS’ Jonathan Hornby technologies available today that can help marketers use existing data in ways they may have never even imagined.
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Connecting the dots: Six steps to becoming customer-focused
How does an organization become a data-driven and customer-centric– and what can you realistically do to start moving in that direction today? Professionals from banking, retail and insurance came up with these six steps you can follow, starting now.
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The science of decision making
Why do people make the choices they do? There is a science behind decision making, and if you can harness it, you can influence and predict the decisions people make. Author and professor Dan Ariely explains.
Other Recent Features
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Top issues and capabilities required for marketers: practitioners weigh in
Need marketing advice for what works, what doesn’t and how to do more with less? Marketing professionals from Staples, eBucks and banking share their strategies for communication, understanding customers, social marketing and more.
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What are the top capabilities required for today’s marketers?
Need proven advice and best practices for driving profitable growth? Find out what David Reibstien of Wharton, Helena Schwenk of MWD Advisors, and Charlene Li of Altimeter have to say about key issues in marketing today and the top capabilities you must have.
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Five marketing best practices from Best Buy
Best Buy is a dream case study in customer analytics. In this post, Scott Friesen, Senior Director of Analytics for Best Buy, shares practical advice and tips for extracting competitive value from data across the whole company.
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