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In sales, social media’s indirect benefits matter most
7 days ago -
How to calculate the value of a like
15 days ago -
Will your customers choose you or lose you?
21 days ago
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Top Stories
How to calculate the value of a like
So, your customers like you on Facebook … but what is the true mathematical value of a like? Dan Zarella, award-winning social media scientist at Hubspot, shares his formula for breaking social media connections down into dollars-and-cents ROI.
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In sales, social media’s indirect benefits matter most
Want your sales department to get results with social media? Telling sales staff to blog or jump on LinkedIn or Facebook is not the answer. New research by Raj Agnihotri shows that there’s a better way — one with a proven and impressive upside.
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Will your customers choose you or lose you?
It’s no secret that traditional forms of marketing like direct mail, print and broadcast are becoming less effective. They’re like outdated classrooms with an old blackboard and broken pieces of chalk lying about. Sure, you can still draw on the board and get your message across to the class, but is it the best way? Experts from Williams Sonoma and SAS talk about how marketing has changed and where to go from here.
Other Recent Features
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What do CMOs need to do to increase effectiveness?
Digital marketing has ushered in a whole host of opportunities and challenges for Chief Marketing Officers. Watch this short video to hear marketing expert Wilson Raj’s views on what CMOs need to focus on now to stay ahead.
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Six tips for turning big data into huge insights
With more than 5 billion people calling, texting, tweeting and browsing on mobile phones worldwide, marketers are scrambling to capture and capitalize on all that data. Eric Williams, formerly of Catalina Marketing, has six tips to help you on your way.
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Traditional marketing is obsolete
But what will the new model look like? A new report from the Economist Intelligence Unit points to a broader role for Chief Marketing Officers, the rising importance of the voice of the customer and new layers of complexity fuelled by digital marketing.
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