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Top five ways high-performance analytics will transform marketing
5 days ago -
Five tips for ongoing impact at tradeshows
5 days ago -
Banking segmentation and the Super Bowl
14 days ago -
Four perspectives on social media ROI
19 days ago
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Top Stories
Top five ways high-performance analytics will transform marketing
Everyone’s talking about high-performance analytics (HPA), but how can it help you improve your marketing and customer engagement? How can HPA help you make quicker decisions in an ever-shrinking window of opportunity? Wilson Raj has answers.
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Five tips for ongoing impact at tradeshows
Tradeshow participation can be expensive, and some of the most promising opportunities may not produce the hoped for results. That said, tradeshows have a place in a well-balanced marketing plan, so here are five ways to make the most of your tradeshows and improve your results.
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Banking segmentation and the Super Bowl
As a marketer, I always take an interest in the Super Bowl commercials. The $3.5M spent per spot to reach such a broad cross-section of the population astounds me. Now, I am not denying the entertainment value, but is this approach the “magic bullet” of marketing?
Other Recent Features
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Four perspectives on social media ROI
What do you get when you ask four marketing experts for their best advice on measuring social media ROI? Four very different answers, ranging from practical tips on where to start to a pragmatic look at what doesn’t work. Watch these short video clips to see what they have to say.
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Five steps for measuring blogger influence
There are thousands of blogs out there for every industry and topic. How do you determine which ones are worth your time? Here are five steps from SAS Blog Manager Alison Bolen.
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Gilt Groupe gets personal with millions of shoppers
When Gilt Groupe began selling high-end merchandise at deep-discounts on its members-only website in 2007, the flash sale phenomenon was born. 3.5 million members later, they’re still growing strong, How do they do it? Gilt’s Senior Director of Analytics and Research shares five key pieces of advice.
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