Top Stories

Should you bother using social media to serve customers?

Should you bother using social media to serve customers?

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If you see a negative comment about your company on Facebook or Twitter, your first instinct is to respond to that customer and try to fix the relationship. But that’s not always the best course of action says Matt Dixon. Before you rush to respond, ask yourself these four questions.

  1. Drive engagement and retention using social platforms

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    Drive engagement and retention using social platforms

    Businesses use use social media to attract and retain talent — so do universities. This is the story of one college investing in a social media solution, the gratifying results — and how you can apply the same principles to your marketing.

  2. Business awesome: part analytics, all attitude

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    Business Awesome: Part Analytics, All Attitude

    Thanks to social media, we hear about businesses being awesome (or NOT awesome) every day. Scott Stratten, marketing strategist and author of “Unmarketing” and “The Book of Business Awesome” offers these seven tips.

Other Recent Features

  • In sales, social media’s indirect benefits matter most

    In sales, social media’s indirect benefits matter most

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    Want your sales department to get results with social media? Telling sales staff to blog or jump on LinkedIn or Facebook is not the answer. New research by Raj Agnihotri shows that there’s a better way — one with a proven and impressive upside.

  • How to calculate the value of a Facebook "like"

    How to calculate the value of a like

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    So, your customers like you on Facebook … but what is the true mathematical value of a like? Dan Zarella, award-winning social media scientist at Hubspot, shares his formula for breaking social media connections down into dollars-and-cents ROI.

  • Shopping Cart

    Will your customers choose you or lose you?

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    It’s no secret that traditional forms of marketing like direct mail, print and broadcast are becoming less effective. They’re like outdated classrooms with an old blackboard and broken pieces of chalk lying about. Sure, you can still draw on the board and get your message across to the class, but is it the best way? Experts from Williams Sonoma and SAS talk about how marketing has changed and where to go from here.