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Banking segmentation and the Super Bowl
2 days ago -
Four perspectives on social media ROI
7 days ago -
Five steps for measuring blogger influence
8 days ago -
Gilt Groupe gets personal with millions of shoppers
17 days ago
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Top Stories
Banking segmentation and the Super Bowl
As a marketer, I always take an interest in the Super Bowl commercials. The $3.5M spent per spot to reach such a broad cross-section of the population astounds me. Now, I am not denying the entertainment value, but is this approach the “magic bullet” of marketing?
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Four perspectives on social media ROI
What do you get when you ask four marketing experts for their best advice on measuring social media ROI? Four very different answers, ranging from practical tips on where to start to a pragmatic look at what doesn’t work. Watch these short video clips to see what they have to say.
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Five steps for measuring blogger influence
There are thousands of blogs out there for every industry and topic. How do you determine which ones are worth your time? Here are five steps from SAS Blog Manager Alison Bolen.
Other Recent Features
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Gilt Groupe gets personal with millions of shoppers
When Gilt Groupe began selling high-end merchandise at deep-discounts on its members-only website in 2007, the flash sale phenomenon was born. 3.5 million members later, they’re still growing strong, How do they do it? Gilt’s Senior Director of Analytics and Research shares five key pieces of advice.
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Advice for marketers from Web analytics guru Jim Sterne
If you want to know the latest and greatest about Web analytics, Jim Sterne is the man to talk to, which is exactly what we did at the eMetrics conference. Watch this video interview for his surprising take on the hottest issue at the conference, how social media analytics is impacting the skills marketers need, and how Web analytics is converging with marketing.
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Five Best Practices for Social Media Measurement
Organizations realize social media generates awareness, but can you link it to tangible business value? If you have lots of online traffic, that’s a good indicator, right? No, says consultant Katie Paine – emphatically. In a recent webcast, she and John Bastone shared their five top tips for tracking what matters.
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