Tag Archives: unstructured data

Don’t fear big data, says author Thornton May. Embrace it.

By Thornton May, IT Leadership Academy | Published: October 27, 2011
Thornton May

Author Thornton May encourages enterprises to embrace big data in a series of video clips. Understand why unstructured data is so important and how big data plays a role in helping an enterprise predict what customers want.

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Trusting machines to understand humans

By Anna Brown, Editor | Published: May 18, 2011
Trusting Machines

“I think that’s what she meant by that…” is a common question of sentiment. This excerpt from the white paper Text Analytics for Social Media, by Jim Sterne, internationally known writer and speaker, gives insight on how systems can help the misinterpretation problem.

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What are the hottest trends in analytics?

By Eric Siegel, PhD | Published: May 18, 2011
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Eric Siegel, PhD, Conference Chair for Predictive Analytics World and Text Analytics World, expands on the innovative approaches of using social data, text analytics and net-lift modeling for better predictive models in this video.

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Validating your information with text analytics: a new way to substantiate the structured data

By Kathy Lange, SAS | Published: April 27, 2011
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Organizations are applying innovative text analytics to validate structured data that’s often perceived as gospel. Read more in this article.

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Three rules of text analytics

By Fiona McNeill, SAS | Published: September 8, 2010
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Text analytics, a strategic element of business analytics, breaks down unstructured data to uncover insights that affect decisions. Stick to these three rules when applying text analytics.

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