“I think that’s what she meant by that…” is a common question of sentiment. This excerpt from the white paper Text Analytics for Social Media, by Jim Sterne, internationally known writer and speaker, gives insight on how systems can help the misinterpretation problem.
Eric Siegel, PhD, Conference Chair for Predictive Analytics World and Text Analytics World, expands on the innovative approaches of using social data, text analytics and net-lift modeling for better predictive models in this video.
Keep it simple, stupid
Emerging drivers for “common” enterprise information analytics
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