Tag Archives: net-lift modeling

What counts as an analytics win?


Measurement can mean the difference between an analytic win or loss. SAS’ Laura Squier explains why in this post, part of the “Myths and Realities of Successful Analytics” series.

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From big data emerges clarity

Mosiac eyes

My experience at Predictive Analytics World so far has proved to be one of the most fascinating conferences I’ve attended, and a ton of fun to boot. Read about how the SAS “storyboard” booth continues to fill up with graphics depicting so many views of analytics that it’s hard to keep up.

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What are the hottest trends in analytics?

Eric Siegel

Eric Siegel, PhD, Conference Chair for Predictive Analytics World and Text Analytics World, expands on the innovative approaches of using social data, text analytics and net-lift modeling for better predictive models in this video.

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