
Authors of a new business analytics book created the Business Analytics Success Pillars framework that captures the key activities and similarities that thriving and successful business analytics functions share. See what it’s all about.

Authors of a new business analytics book created the Business Analytics Success Pillars framework that captures the key activities and similarities that thriving and successful business analytics functions share. See what it’s all about.

Putting analytics to work effectively in an organization can be an overwhelming challenge. Jean Paul Isson, Monster Worldwide, Inc. and Jesse Harriott, Chief Analytics Officer, Constant Contact, share reasons analytics initiatives fail as uncovered during research for their book, Win With Advanced Business Analytics.

Texas Parks and Wildlife Department uses analytics to better understand how to market to customers and make the most of resources. Getting to that point though, wasn’t easy. Read about how a very traditional branch of state government bought into analytics.
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