Wouldn’t it be great if companies backed every customer conversation with personalized facts, driving the dialogue in the most valuable way for both the company and consumer? That’s how YouSee, a Danish cable TV and broadband services provider, operates. It uses analytics to tailor each conversation with customers, ensuring that they receive the best possible offer. View this discussion between YouSee and James Taylor, CEO of Decision Management Solutions, for details.
Check out the full case study on the International Institute for Analytics website as well.