“Ten years from now kids are going to be questioning why anybody ever had separate environments,” says Bill Franks, Chief Analytics Officer at Teradata. He goes on to explain that the key to using analytics is to integrate data environments while not isolating analytical systems. “If organizations view predictive analytics as a way to generate new data and combine that data with the existing architecture – rather than a treat it as a specialized initiative used for a specific purpose on the side – then they will see the true impact predictive modeling can make.”

In this video interview, Franks expands on analytics, video analytics and his upcoming book, Taming the Big Data Tidal Wave.