“You can’t just have analytic people wandering around, building whatever models they feel like. You need to have a process in place that states what decisions matter to the business, what analytics are needed and what models need to be developed quickly. It’s the process – not just the art – of analytics that you have to focus on,” says James Taylor, CEO of Decision Management Solutions. He and Evan Stubbs, SAS Regional Product Manager for Analytics in Australia and New Zealand, talk about embedding processes for fact-based decision making throughout the organization in this webcast.
Watch this webcast, live from SAS Global Forum 2011.