The Knowledge Exchange / Business Analytics / What are the hottest trends in analytics?

What are the hottest trends in analytics?

Eric Siegel, PhD, Conference Chair for Predictive Analytics World and Text Analytics World, expands on the innovative approaches of using social data, text analytics and net-lift modeling in this video. He says that analyzing social data – or “what people’s friends are doing” – improves predictive models. He also explains that structured, tabular data from applying text analytics to unwieldy unstructured data is a significant source to better predict customer behavior. Lastly, Siegel says that net-lift modeling offers a more complex approach than traditional modeling, as it tells organizations which customers will be receptive to retention offers.

Hear more about these innovative analytical concepts in this video.

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