The Knowledge Exchange / Business Analytics / Big data, text and elephants from John Elder

Big data, text and elephants from John Elder

Big data is a different problem for organizations in that it requires new techniques and approaches. “It’s kind of like if you’re used to taking care of rabbits and now you’re in charge of elephants,” explains John Elder, Founder, Elder Research. He also talks about the value of text data and his new book, “Practical Text Mining and Statistical Analysis” in this video interview.

Data mining illustration drawn during the interview.

Follow the Business Analytics Knowledge Exchange for more videos of analytics thought leaders or watch the entire¬†“What’s the Story with Analytics” video series¬†on YouTube right now.

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