The Knowledge Exchange / Business Analytics / Hit a single before going for the home run

Hit a single before going for the home run

Advice on building a business case for analytics from Antonia de Medinaceli, Elder Research

With the economy slow to bounce back, budgets are limited across the board. Finding the most effective way to manage resources in both the public and private sector is a top priority, says Antonia de Medinaceli, Director of Fraud Analytics at Elder Research. She both manages and does much of the analytics work herself for a myriad of data mining projects in industries ranging from life sciences to financial services.

De Medinaceli discusses new approaches in data mining, like taking into account text data – or unstructured data – to augment the accuracy of data mining models. She also highlights the importance of “hitting a single” to show the value of analytics before “going for a homerun” later when building a business case for analytics within an organization. Hear more in this video Q&A.

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