With the economy slow to bounce back, budgets are limited across the board. Finding the most effective way to manage resources in both the public and private sector is a top priority, says Antonia de Medinaceli, Director of Fraud Analytics at Elder Research. She both manages and does much of the analytics work herself for a myriad of data mining projects in industries ranging from life sciences to financial services.
De Medinaceli discusses new approaches in data mining, like taking into account text data – or unstructured data – to augment the accuracy of data mining models. She also highlights the importance of “hitting a single” to show the value of analytics before “going for a homerun” later when building a business case for analytics within an organization. Hear more in this video Q&A.