The Knowledge Exchange / Business Analytics / Pamela Prentice, SAS

Pamela Prentice

Pamela Prentice, SAS

Pamela Prentice is SAS’ Chief Researcher, with over 30 years’ experience in the market research field. Her background includes consumer and business research for large businesses and 10 years as an academic, with a focus on teaching market research and consumer behavior. Prentice has been with SAS since 2000, and in her current role, she uses SAS software to derive insights from customer and market data to understand how businesses are using technology.

8 steps to serving up an analytics culture


Hungry for advice on how to get your organization hooked on analytics? Read observations from SAS’ Pamela Prentice on discussions at a SAS Power Series event about building a stronger analytics culture at your organization.

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