The Knowledge Exchange / Business Analytics / Martine George, Head of Marketing Analytics & Research, BNP Paribas Fortis

Martine George

Martine George, Head of Marketing Analytics & Research, BNP Paribas Fortis

Martine George, Head of Marketing Analytics & Research at BNP Paribas Fortis has domain expertise around marketing analytics and research, strategic data-driven business, data mining, knowledge management, business intelligence and campaign management. George holds a PhD in Physics from University of Brussels, Belgium, a Master of Business Administration from Edinburgh Business School, UK. George also graduated from Newfield, an American School of Coaching, which delivers an ICF (International Coaching Federation) certified program in ontological coaching.

Don’t confuse a data scientist with a rocket scientist

Martine George, Head of Marketing Analytics and Research, BNP Paribas Fortis

Companies that want to increase their use of analytics are always looking for talent – but the hunt is full of difficulties. Here are some suggestions that will work if you are staffing a Center of Excellence or building an analytical group within a business unit.

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