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Malene Haxholdt, SAS

Malene Haxholdt, SAS

Before joining the team at SAS world headquarters in Cary, NC, Malene Haxholdt, SAS Global Product Marketing Manager for Business Analytics, was Divisional Director for Information Management and Analytics in SAS Denmark. She initially joined SAS Denmark as an analytical consultant implementing solutions based on techniques such as data mining, forecasting and optimization. Haxholdt then managed this group and helped more than 100 customers implement analytics across many industries. She focuses on allowing organizations to gain value from business analytics and maturing their analytical culture. Haxholdt has an educational background in applied statistics with a Master of Science degree from Copenhagen Business School.

malene.haxholdt@sas.com

How will analytics rock your world in 2012?

Malene Haxholdt

It’s true. “Big data” can be a problem and an opportunity. Many organizations have struggled to manage, much less profit from, the deluge.

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The softer side of analytics

Malene Haxholdt

When you are considering bringing a more analytical approach to your organization, the first thing you’ll be asked for is an estimate of the return on investment. Focus on the long-term ROI, says SAS’ Malene Haxholdt, and there won’t be any question of its value.

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