The Knowledge Exchange / Business Analytics / Jim Davis, SVP & CMO, SAS

Jim Davis

Jim Davis, SVP & CMO, SAS

As Senior Vice President and Chief Marketing Officer, Jim Davis provides worldwide marketing direction for SAS solutions and services. Davis co-authored the book Information Revolution: Using the Information Evolution Model to Grow Your Business. Since joining SAS in 1994, he has pioneered many key initiatives, including global projects that incorporate customer feedback in the development process.

Is big data over hyped?


“Only predictive analytics like forecasting and optimization will bring you out of the past and into the future,” says Jim Davis, Senior Vice President and Chief Marketing Officer for SAS. He talks more about the “big data” hype cycle in this article.

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8 essentials of business analytics


What are the first actions you should take to get your organization headed down the road to competitive differentiation?

Business analytics: helping you put an informed foot forward

Jim Davis

What is business analytics and how can it help? Find out what makes business analytics

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