The Knowledge Exchange / Business Analytics / Alison Bolen, Editor of blogs and social content at SAS

Alison Bolen

Alison Bolen, Editor of blogs and social content at SAS

Alison Bolen is the editor of blogs and social content at SAS, where she writes and edits blog content and coaches SAS bloggers on the technical, editorial and community-oriented aspects of blogging. Bolen maintains the corporate SAS Voices blog and recently spearheaded a large blog migration project that moved more than 25 corporate blogs from a legacy platform to WordPress. Since starting at SAS in 1999, she has edited print publications, Web sites, e-newsletters, customer success stories and blogs.

Big data: Reality or hype


Have we reached a point in the “big data” hype cycle where the term is overused and undefined? Is there legitimate opportunity with today’s new data sources? Are your analysts and technology platforms equipped to make the most of the opportunity?

Tagged , ,

A new way of thinking about predictive analytics

Beane, Morey and Davenport (l to r) discuss analytics in sports.

Leaders in predictive analytics, Billy Beane, Daryl Morey and Tom Davenport, discuss a new perspective for predictive analytics and give suggestions for getting broad acceptance and usage throughout the organization.

Tagged ,

Four ways Walmart uses analytics


From online activity to in-store purchases and social mentions, Walmart has more customer connections than any retailer in the world. For example, the company sees 300,000 social mentions per week. Two Walmart analytics gurus talk about how it makes sense of all that data.

Tagged ,