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Webinar
SAS Viya Copilot in Visual Analytics -
Webinar
From Generative AI to Trusted Enterprise Copilots: Scaling Responsible AI -
História do cliente
From mass messaging to meaningful moments: How personalized marketing drives sales and customer loyalty -
Press release
Per industry analysts, SAS again a leader in AI, risk and fraud -
E-BOOK
A modern approach to MarTech: Transforming the customer experience -
História do cliente
Making insurance easier with customer intelligence and AI -
História do cliente
Strategic fundraising powers more breakthroughs in childhood cancer research -
História do cliente
Building a real-time happiness engine for 11 million members -
RELATÓRIO DE ANÁLISE
The Forrester Wave™: Real-Time Interaction Management, Q4 2025 -
Press release
SAS predictions: The Great AI Reality Check of 2026 -
História do cliente
Modern MarTech drives retail customer connections for Germany’s leading drugstore -
Webinar
Data Science Meets A/B and Multi-Arm Bandit Testing in SAS® Customer Intelligence 360 -
História do cliente
Personalizing donor engagement to accelerate conservation efforts -
Webinar
Seamlessly Integrate with External Channels Using Customer Intelligence 360 Custom Task Types -
Webinar
Marketing AI With SAS® Customer Intelligence 360 and SAS® Viya® -
História do cliente
AI transforms online insurance services -
E-BOOK
5 Tips for Using GenAI to Improve Customer Experience for Telecoms -
Webinar
Getting the Most From the New Task Design Experience in Customer Intelligence 360 -
História do cliente
Predictive analytics and AI deliver a winning fan experience -
História do cliente
Reaching 3.6 million football fans via comprehensive customer engagement -
White Paper
Rethinking risk: Smarter models, better decisions -
Press release
Analysts name SAS a leader in risk, fraud, AI and analytics -
Press release
SAS a Leader in cross-channel marketing hubs per global research firm -
RELATÓRIO DE ANÁLISE
The Forrester Wave™: Cross-Channel Marketing Hubs, Q4 2024 -
Press release
MarTech experts’ top predictions for 2025 -
Press release
AI gold rush? New APAC research reveals major gap between AI Leaders and Followers -
Press release
New report: Undisciplined MarTech impedes customer trust -
Press release
New study finds CMOs embracing GenAI despite knowledge gap -
White Paper
Navigating the uncertain world of third-party cookies -
História do cliente
Understanding the needs of banking customers in the digital economy -
Press release
Analysts laud SAS’ innovation in AI, marketing, risk and fraud solutions -
Press release
New SAS GenAI tools for marketers leverage Amazon Bedrock -
História do cliente
Unlocking the power of customer experience, compliance and innovation -
História do cliente
Transforming the streaming landscape with innovative programmatic ad delivery -
E-BOOK
The insurance data and AI revolution -
História do cliente
One airport operator is making every journey personal for passengers -
História do cliente
Modern, real-time marketing grew membership and incremental sales for leading grocery retailer -
E-BOOK
Personalized advertising that you control -
White Paper
Improving HCP Engagement with Digital Analytics -
RELATÓRIO DE ANÁLISE
A SAS foi nomeada como líder pela Forrester Wave™: Plataformas de Decisão de IA, no 2º trimestre de 2023. -
White Paper
Retail bank media networks: Monetize customer data with personalized offers and advertising -
História do cliente
Predicting real-time insurance needs with hyperpersonalization -
História do cliente
Voetbalmedia uses MarTech from SAS to better engage with 1.4 million football players and enthusiasts -
Press release
Resiliency or fragility? Ten 2023 predictions from SAS -
História do cliente
Ulta Beauty glams up its marketing with personalized offers -
White Paper
Maximizing Moments of Truth: Creating Meaningful Real-Time Customer Interactions -
História do cliente
Hitting the jackpot with a new analytics strategy -
História do cliente
Protecting nature with dollars and sense -
História do cliente
Workplace solutions retailer creates compelling customer experience via data-driven marketing -
História do cliente
Integrated marketing improves results for marketers and customers -
História do cliente
A customer connection is the special ingredient -
História do cliente
Finland’s top retail bank applies AI to improve customer service and credit scoring -
História do cliente
Real-time analytics helps telecom provider adapt to changing customer needs during global pandemic and beyond -
História do cliente
Maximizing the reach and impact of an eHealth hub -
História do cliente
Complex telco product portfolio, maximum agility thanks to intelligent decisioning -
História do cliente
Swiss financial institution uses advanced analytics to reimagine marketing and personalize customer experiences -
Artigo
The 5 new rules of retail -
Artigo
3 ways to rethink retail forecasting and demand planning -
RELATÓRIO DE ANÁLISE
O SAS é líder no The Forrester Wave™: Customer Analytics Technologies, 3º trimestre de 2020. -
Artigo
Reimagine marketing: Today, tomorrow and in times of disruption -
RELATÓRIO DE ANÁLISE
The Total Economic Impact Of SAS Customer Intelligence 360 -
História do cliente
Using customer intelligence to optimize advertising sales -
Artigo
Customer data platform: What it is and why it’s important -
Artigo
Your customers aren’t afraid of new technologies. Are you? -
Artigo
O que é marketing digital? -
Artigo
Tread carefully with customer data platforms -
Artigo
Marketers and privacy -
Artigo
Digital transformation for SMBs -
História do cliente
Hybrid approach ensures seamless experience for insurance customers -
Artigo
Página de insights
Big data e a evolução do marketing -
Artigo
Five trends that will reshape customer experience -
Artigo
Under siege: Improving customer experience in banking -
História do cliente
Telecom calls on automation to improve market position -
Artigo
IoT: The customer experience accelerator you can't afford to ignore -
White Paper
The Real-Time and Predictive Commerce Playbook for CMOs -
Artigo
What big data has brought to the privacy discussion -
Artigo
Effective real-time marketing -
White Paper
Real-Time Analytics: The Key to Unlocking Customer Insights & Driving the Customer Experience -
White Paper
Using Hybrid Cloud Capabilities for True Omnichannel Marketing -
Artigo
Contextual engagement -
Artigo
Data and the customer experience -
E-BOOK
How Can Retailers Satisfy Today's Customers? -
White Paper
Data and the customer experience -
Artigo
How to improve your AI marketing skills -
Artigo
Building confidence in your customer experience -
Artigo
AI marketing: What does the future hold? -
Artigo
Three ways to improve real time marketing results -
White Paper
Analytics Accelerates Monetization Opportunities for Connected Vehicle and Mobility Services -
White Paper
Beyond The Campaign -
Artigo
Customer journey analytics goes mainstream -
White Paper
Using Data to Create Outcome-Based Customer Experiences -
White Paper
The Internet of Things: Marketing’s Opportunities and Challenges -
White Paper
Power your digital transformation with guided analytics -
E-BOOK
How Customer Intelligence Is Energizing the Utilities Industry -
White Paper
Using Big Data to Enable the Omnichannel Retail Experience -
Artigo
What is marketing automation? -
Artigo
Real-time customer engagement is the future of experience management -
E-BOOK
White Paper
Tomorrow's telco -
Artigo
The marketing analytics must-haves -
Artigo
Harnessing the martech advantage
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