Explore resources related to marketing analytics.
Get an analytics-level view of the technology trends that are likely to dominate business and technology strategies in the years to come.
To browse resources by type, select an option below.
-
- Select Resource Type
- Analyst Report
- E-Book
- Executive Brief
- Fact Sheet
- Industry Overview
- Product Brief
- Overview Brochure
- Solution Brief
- White Paper
- White Paper
- Article
- Blog Post
- Book Excerpt
- Case Study
- Infographic
- Interview
- Research
- Series
- Video
- Webinar
- Customer Story
-
Article
3 ways to rethink retail forecasting and demand planning The pandemic has profoundly changed consumer shopping behaviors and experiences and the increasing pressure has retailers scrambling to improve their ability to precisely predict and plan for demand. If you don’t know where to start, here are three questions to ask as you rethink your forecasting and demand planning.
-
Analyst Report
SAS is a Leader in The Forrester Wave™: Real-Time Interaction Management, Q4 2020Forrester names SAS a Leader in The Forrester Wave™: Real-Time Interaction Management, Q4 2020.
-
Customer Story
Personalization is key in telecommunications. And analytics the natural solution.Telenor Norway uses SAS Analytics to enhance business decisions and continuously adapt to customers’ needs.
-
Analyst Report
SAS is a Leader in The Forrester Wave™: Customer Analytics Technologies, Q3 2020.SAS® Customer Intelligence 360, which helps craft compelling next-best experiences tailored to wherever customers are in their journeys, is named a Leader in The Forrester Wave.
-
Article
Reimagine marketing: Today, tomorrow and in times of disruptionPutting the customer first has never been more important than it is now. One way marketers can prepare for the new reality is to look at each step in the marketing process (the marketing lifecycle) and map martech capabilities into the lifecycle, based on what you are trying to accomplish with each step.
-
Analyst Report
The Total Economic Impact Of SAS Customer Intelligence 360Understand the cost savings and business benefits SAS marketing analytics solutions provide this financial services organization.
-
Analyst Report
Worldwide Big Data and Analytics Software Market Shares, 2019: Investment in Data Continues In this compilation of IDC reports, SAS is ranked No.1 in worldwide revenue in Advanced and Predictive Analytics Software, and in the top five for Artificial Intelligence Software Platforms, Analytic Data Integration and Intelligence Software, Services Operations Analytic Applications and Customer Relationship Analytic Applications.
-
Analyst Report
Vendor Rating: SASSAS leads in several markets where it leverages its broad product portfolio, expertise in advanced analytics and partner ecosystem. SAS has been aggressive in driving AI and machine learning innovation in its portfolio. SAS Viya platform is a critical change that is cloud-ready and leverages open-source software.
-
Customer Story
Using Customer Intelligence to optimise advertising salesREA Group uses SAS to get a clearer view of its digital advertising.
-
Analyst Report
SAS is a Leader in The Forrester Wave™: AI-Based Text Analytics Platforms (Document Focused), Q2 2020Forrester names SAS a Leader in The Forrester Wave™: AI-Based Text Analytics Platforms (Document Focused), Q2 2020.
-
Analyst Report
SAS is a Leader in The Forrester Wave™: AI-Based Text Analytics Platforms (People Focused), Q2 2020Forrester names SAS a Leader in The Forrester Wave™: AI-Based Text Analytics Platforms (People Focused), Q2 2020
-
Article
Customer data platform: What it is and why it’s important The recent rise in popularity for CDPs has led to a considerable amount of market confusion. Here's everything you need to know about how a CDP works, challenges to consider -- and how to go beyond the CDP with seamless integration.
-
Analyst Report
SAS is a Leader in the 2020 Gartner Magic Quadrant for Multichannel Marketing HubsSAS is a Leader in the 2020 Gartner Magic Quadrant for Multichannel Marketing Hubs.
-
Customer Story
Workplace solutions retailer creates compelling customer experience via data-driven marketingOffice Depot Europe drives change by putting SAS Customer Intelligence 360 at the center of its digital transformation.
-
Article
Your customers aren’t afraid of new technologies. Are you? New research uncovered some interesting themes for the next decade of customer engagement. Surprisingly, consumers are embracing technology at a faster rate than brands might expect or admit.
-
Article
Tread carefully with customer data platformsThe potential benefits of customer data platforms are significant, but CDPs are by no means a silver bullet. Follow these three steps to avoid disillusionment.
-
Article
Marketers and privacyCompanies that break new privacy laws get fined heavily, but there may be an even greater cost: A damaged reputation.
-
Customer Story
Customer engagement blooms with analytics and AIInnovative marketing campaigns lead to improved customer retention and loyalty at 1-800-FLOWERS.COM, Inc.
-
Article
Digital transformation for SMBsFor small and midsize businesses, delivering a better. customer experience is key to digital transformation
-
Customer Story
Hybrid approach ensures seamless experience for insurance customersInsurance company Topdanmark gains a true omnichannel marketing approach and better workflows with SAS® Customer Intelligence 360.
-
Article
Five trends that will reshape customer experienceApplying the latest research from HBR gives a new twist on this surprisingly relevant 2015 list of CX do’s and don’ts.
-
Article
Under siege: Improving customer experience in bankingBanks are ranking low in customer satisfaction, but improvement is possible says Digital Banking Report owner and publisher Jim Marous.
-
Customer Story
Telecom calls on automation to improve market position Vodafone Ukraine reduces customer churn by 30 percent with SAS Customer Intelligence.
-
Customer Story
AI-driven personalization gives electronics retailer a boostConrad Electronic uses customer intelligence solutions from SAS to craft relevant offers in real time.
-
Article
IoT: The customer experience accelerator you can't afford to ignoreIoT represents a powerful source of data that, when combined with analytics, can yield insights on everything from behavior to emotions to health. And that's why it's key to improving customer experience.
-
White Paper
The Real-Time and Predictive Commerce Playbook for CMOsFind out how the shift toward real-time and predictive analytics is empowering retailers, and learn the top 10 actions you should take to become a successful retailer in the age of digital Darwinism.
-
Article
What big data has brought to the privacy discussionHow does big data impact your privacy? There are ways to balance privacy and security in an increasingly transparent and dangerous world.
-
Customer Story
Fast-growing bank wins market share with cloud solutionICA Banken cut marketing campaign design from six weeks to one day and increased conversions tenfold.
-
White Paper
Six Keys to Credit Risk Modeling for the Digital AgeModernizing and automating the end-to-end process for origination and servicing – from data management to model development to credit decisions – can reduce credit losses and boost performance. This paper explores how infusing machine learning into this process supports more effective credit decisions for individuals, products or portfolios.
-
Article
Effective real-time marketingEffective real-time marketing is about engaging with customers whenever and wherever they are in their buying journey. Organizations should also be focused on knowing what the customer wants (product, pricing, experience, etc.) based on real-time analytics and predictive modeling.
-
White Paper
Real-Time Analytics: The Key to Unlocking Customer Insights & Driving the Customer ExperienceThis Harvard Business Review Analytic Services report looks at how businesses are using advanced customer data analytics, along with real-time analytics and real-time marketing, to enhance their customers’ experiences.
-
White Paper
Using Hybrid Cloud Capabilities for True Omnichannel MarketingSeamless, agile customer interactions require a marketing system that can collect data about a customer’s interactions and behavior across all touch points, regardless of underlying technology. Learn how SAS Customer Intelligence 360 lets you use both cloud and on-site channels and data to create an omnichannel marketing solution.
-
Article
Contextual engagementCreating contextual customer engagements means understanding enough about each customer to ensure that all communications over time are progressively more anticipated, personal and relevant.
-
Customer Story
Better customer service via machine learningAdvanced analytics helps Rogers Communications become more customer-centric, cutting customer complaints in half.
-
White Paper
Managing the Analytics Life Cycle for Decisions at ScaleLet the SAS Analytics Life Cycle guide you through the iterative process of going from raw data to predictive modeling to automated decisions, faster. This paper tells you how.
-
Article
Data and the customer experienceCustomer experiences are better when they are backed by a deep customer profiles based on a wide range of data and driven by the latest analytical technologies that enable real-time engagement.
-
White Paper
Data and the customer experienceFor true customer engagement, marketers have moved beyond transactional interactions such as coupons and traditional tactics that do not offer an engaging experience. Using data and analytics for a deeper understanding of the customer, marketers are more successful in building the relationship.
-
Article
How to improve your AI marketing skillsMarketing teams can use current AI capabilities to enhance their efforts around campaign automation, dynamic pricing based on forecasting models, and by providing more relevant, real-time customer offers.
-
Article
Building confidence in your customer experienceForbes Insights surveyed more than 350 leaders at large organizations to determine how they are using data and analytics to power the customer experience.
-
Article
AI marketing: What does the future hold?AI marketing uses artificial intelligence and analytics to improve marketing results while enhancing customer experiences through real-time personalization.
-
Article
Three ways to improve real time marketing resultsReal-time marketing enables you to reach customers during purchase deliberations to provide the push a campaign needs be wildly successful.
-
White Paper
Using SAS Marketing Optimization to improve credit-line optimizationLearn how SAS Marketing Optimization enables credit line optimization to balance the needs of managing risk exposure and achieving an acceptable rate of return at the portfolio level, as well as to devise a structured approach and advanced methodology that supports credit line strategy.
-
White Paper
Analytics Accelerates Monetization Opportunities for Connected Vehicle and Mobility ServicesLearn how automakers and their partners are using IoT data and analytics to help them reshape business models, seize new sources of revenue and develop inventive ways to better serve customers.
-
Video
Customer journey mapping for better omnichannel experiencesIn this video, Daniel Newman principal analyst with Futurum, explains the value of customer journey mapping for improved experiences no matter the channel.
-
White Paper
Digital Intelligence: The Heart of Successful Digital TransformationThis paper explores how digital transformation is changing marketing and customer experience throughout industries, including banking, retail and telecommunications. It also covers the importance of data in digital intelligence and discusses strategic ways to build a digital intelligence platform.
-
White Paper
Beyond The CampaignMarketing leaders are constantly trying to build profitable customer relationships by delivering innovative marketing strategies that reach and energize the audience. At the same time, initiatives like customer experience management are driving the need for a marketing makeover. This paper shows how leading companies are repositioning their marketing efforts to prepare for a more data- and results-driven environment.
-
White Paper
Journey to the Core of Customer CentricityMany communications service providers (CSPs) have begun their digital transformations, but the big question remains – how can operators improve the overall customer experience and still increase revenue? To accomplish digital transformation and be truly customer focused, CSPs need to understand the customer journey.
-
White Paper
Using Data to Create Outcome-Based Customer ExperiencesA framework for moving from a transactional, static data framework (think traditional customer experience management) to a more fluid, analytically driven approach where the data and analytics are fused into the process rather than being siloed.
-
White Paper
The Internet of Things: Marketing’s Opportunities and Challenges Learn how marketers can apply event-based marketing and real-time marketing capabilities to capitalize on IoT data in the moment by pinpointing significant customer events, which then trigger real-time customer decisions. The result? Best offers delivered in real time, given the consumer’s current context.
-
White Paper
Power your digital transformation with guided analyticsMarketers today must deploy a wide range of advanced analytics with total transparency and without needing to be a data scientist to evaluate the results. SAS provides the most complete analytics solutions for marketers.
-
E-Book
How Customer Intelligence Is Energizing the Utilities IndustryLearn how to use customer analytics to move from mass marketing that often misses your targeted customers (or comes at the wrong time) to more right-timed and contextual offers based on the data you already have.
-
White Paper
Using Big Data to Enable the Omnichannel Retail ExperienceAs trends in consumer buying patterns continue to evolve, retailers need solutions that can derive deep data analytic insights to provide a more sophisticated, centralized view of their customers’ preferences and buying journeys.
-
Article
Real-time customer engagement is the future of experience managementReal-time customer engagement delivers contextual recommendations and decisions to your interactive customer channels at every possible touch point.
-
Customer Story
A new banking philosophy for enhanced customer loyaltyData-driven decisions help Royal Bank of Scotland transform its organizational processes, improve employee engagement and deliver excellent customer service.
-
Article
The marketing analytics must-havesMarketing analytics will attune you to the true signals of what matters to customers as channels, technologies and data push the digital world forward.
-
E-Book
Your guide to becoming a modern marketerWhat skills do you need to become a modern marketer, and how can you use those skills to transform your marketing organization? This e-book provides a plan of action, starting with your data.
-
Customer Story
Telstra calls on SAS to keep customers engagedAustralia’s largest telecommunications company relies on SAS Analytics to better understand customers’ needs and develop the products and services they want.
-
White Paper
Getting to Why in Omnichannel Marketing AttributionThis paper explores the role of advanced analytical tools in understanding customers, driving marketing effectiveness and optimizing strategies and tactics to maximize business results.
-
White Paper
Marketing attribution: Giving credit where credit is dueMarketing attribution helps you analyze the impact and business value of company-generated marketing interactions to help make the best marketing investment decisions. The challenge is to interpret the massive volumes of customer data that continues to expand day by day.
-
Customer Story
Give shoppers offers they’ll loveChico’s FAS relies on SAS Customer Intelligence to fine-tune marketing interactions and connect customers to the merchandise they want.
-
White Paper
Improve Customer Experience with Actionable Artificial Intelligence While more marketers turn to artificial intelligence technologies, this new territory also raises more questions. This paper offers a detailed look into how AI works, and explores the opportunities and challenges it presents.
-
E-Book
Your guide to modernizing the marketing organizationBest practices to guide your analytical transformation – and help you reinvent your marketing organization for the digital age.
-
Article
R 'Ray' Wang: A conversation with a digital disruptorAnalytics Experience 2016 will host a number of influential speakers including Ray Wang, who says data is improving customer experiences in a variety of ways.
-
White Paper
Redefining Brand Performance for the 21st CenturyUse analytics and technology platforms to become genuinely customer-centric, and make the right connections with customers at the right time, on the right device.
-
White Paper
Customer Analytics: Taking the First StepTake the first step toward creating a valuable customer analytics program – understanding the customer using data visualization capabilities.
-
White Paper
Maximizing Moments of Truth: Creating Meaningful Real-Time Customer InteractionsThe digital marketplace presents new challenges for marketers, yet provides the perfect canvas for creating personalized, relevant communications and developing deep relationships with customers based on ongoing interactions.
-
White Paper
Analytics and the Customer JourneyRead about seven best practices that will help you become better at understanding the customer journey, delivering a more balanced journey and, ultimately, improving each customer experience in the process.
-
White Paper
Data Elevates the Customer Experience Delivering exceptional customer experiences has become a key differentiator for top organizations today. Now you can see where your peers and competitors stand in the new Forbes Insights report Data Elevates the Customer Experience.
-
White Paper
Mobility, Vulnerability and the State of Data PrivacyWe live in a mobile, digital world. Consumers expect and demand that they can connect every aspect of their daily lives to their smartphones and tablets. To live up to this expectation requires organizations to be more intimately aware of consumers’ wants and preferences. How are views changing as we become less attached to our technology and it literally is becoming more attached to us? Read our third annual survey to see how consumer sentiment is adapting to these changes.
-
White Paper
Operationalizing and Embedding Analytics for ActionThis TDWI Best Practices Report focuses on how organizations can and are operationalizing analytics to derive business value.
-
Customer Story
The right offer every timeMigros individualizes its marketing with SAS Customer Intelligence, sees response rates and revenue increase.
-
White Paper
Blazing the Trail from Data to Insight to ActionThis report presents results of a survey of 105 marketing executives of large global organizations, conducted by Forbes Insights in partnership with SAS. Learn how much these organizations have integrated customer data analytics into their key processes, which areas are still works in progress, and how your organization compares.
-
Article
Customer segmentation for the new digital experience Is customer segmentation dead? No way. It has been given new life as one-to-one marketing. Marketing that is made possible by data and analytics.
-
Customer Story
Fewer coupons, more sales Belgium grocer Colruyt uses predictive analytics to tailor promotions, boost customer spending.
-
White Paper
Holiday shopping secrets: Prices matter and pets are importantAttention retailers! It's time to celebrate. According to SAS Analytics, the holiday shopping season is shaping up to be a jolly one.
-
Series
The customer journey: Finding the buy signalCompanies spend lots of time determining if a customer is ready to buy. You collect all of the data you can get your hands on. Let analytics help you tune in to the buy signals you're missing.
-
Series
The customer journey: Why you need journey mapsIf your customer engagement processes are aligned, then building a customer journey map makes the purchasing decision easier for everyone.
-
Article
Out of size, out of mindIf sizes are out of stock, you forfeit the sale and disappoint (and potentially lose) customers. Marking down overstocked merchandise reduces your profitability. Here’s what you can do to make sure you have the product sizes your customers need at all times.
-
White Paper
The Architecture and Security of SAS® Marketing Operations Management The architecture of the SAS Marketing Operations Management solution and various aspects of its deployment.
-
Article
Moving beyond the ad serverAd servers take a broad-brush approach to delivering advertising. But there is a better way. One that allows you to finesse your offerings to paint the best picture for visitors by using data analysis to gain profitable insights.
-
Article
Marketing optimization: Five lessons learned at a major US bankHow does a bank know what you need when you visit its website, open the mobile banking app or walk into the branch? For one of the largest banks in the US, the answer is marketing optimization. Here are five lessons they’ve learned.
-
White Paper
Customer Engagement Analytics: How to Use Data to Create (and Keep) Happy CustomersAt a time when technology is woven into just about every aspect of our lives, your organization has probably gotten really good at collecting customer behavioral and feedback data. But how effective is your plan for putting that data into action? In this Aberdeen report, you’ll learn why personalization is critical for today’s marketers and the steps you can take to successfully incorporate analytics into a customer experience management program to deliver personalized, timely and consistent messages throughout the customer journey.
-
White Paper
Shopper Insights to Improve Retail Loyalty ProgramsLeveraging Kellogg’s experiential learning initiative, SAS worked with a group of MBA marketing research students to find out what drives retailer loyalty. The findings offer guidance on how retailers can improve their loyalty programs.
-
White Paper
Unleashing the Power of Text Analytics for Travel Discover how text analytics can improve the way your travel organization runs its business – from marketing to operations to revenue management.
-
White Paper
Unleashing the Power of Text Analytics for HotelsDiscover how text analytics can improve the way your hotel runs its business – from marketing to operations to revenue management.
-
Customer Story
New Zealand Ministry of Social DevelopmentThe New Zealand Ministry of Social Development uses big data to profoundly improve the lives of citizens.
-
Article
The digitization of everything – its impact on the buyer’s journey and marketing’s roleFor nearly a century, the buyer’s journey was relatively linear. Advertising through mass media led to conversing with salespeople, friends and family. A purchase was made. But in today’s digitally networked world, studies show there are 3,000 different paths to purchase. How does marketing respond to this new reality? Brian Vellmure has answers.
-
Article
A lesson in customer service from Chick-fil-A President Dan CathyDoes Chick-fil-A’s commitment to be kind to employees and provide heartfelt hospitality to customers make the food taste better? President and COO Dan Cathy says it does, and the numbers back him up. He recently shared the secret behind the family-owned company's success.
-
White Paper
Testing, TestingA/B testing can give marketers more confidence in their marketing because it provides an analytical way to choose the right message for the right customers at the right time using the right channels. This Point of View paper explains what A/B testing is, why it matters and how it works.
-
Customer Story
Analytics bears fruitGourmet food is usually one of the first products to suffer in a down economy. Harry & David used segmentation and campaign personalization to turn it around.
-
White Paper
Five Steps to Analytical Maturity -
Customer Story
Get better insights about your customers Sanoma's campaigns are targeted more optimally to customers - resulting in a high response rate, an increase in revenue per customer and enhanced customer value.
-
Analyst Report
White Paper
Marketing Analytics for Manufacturing: Forging Customer InsightsBusiness Intelligence
-
White Paper
Get Started With Big Data: Tie Strategy to PerformanceMany organizations have turned to large-scale data gathering and analytics to differentiate their business and compete on a higher level. While it may seem like everyone is doing “big data”, not all organizations have approached the initiative with a strategy that will ultimately succeed. This Harvard Business Review paper explores the very real and difficult challenges that C-level executives face in setting a sound strategy around data and analytics and provides four principles that your organization can put in place to guide a successful big data initiative.
-
Customer Story
Data visualization: Pathway to better customer insightUsing visual analytics, a major retail group pinpoints key trends in customer data to boost merchandizing and loyalty efforts.
-
White Paper
The Art of Decisive Merchandising This research report discusses which changes in merchandising offer the most painful obstacles to overcome and which ones open doors to the most promising opportunities.
-
Customer Story
Dutch commerce site gives eBay a competitive edge in the NetherlandsFind out how understanding customers keeps the Dutch arm of eBay on top.
-
Customer Story
Building customer satisfaction with better network monitoringSAS Analytics helps a major telecom organization analyze traffic, anticipate problems and improve customer service.
-
White Paper
Six Ways to Use Subscriber Data to Build a Stronger Business -
Customer Story
Staying ahead of retail trendsSouth Korean retailer cut the time it took to produce critical marketing reports from 15 hours to just 40 minutes, allowing it to stay ahead of market trends and competitors.
-
White Paper
ANA Magazine: Measures for SuccessThis report is part of ANA Magazines Thought Leadership Series sponsored by SAS.
-
White Paper
SAS for Media -
Article
The 5 new rules of retailWhy did the rules of retail need to be rewritten? Because 2020 happened and shopping patterns changed overnight. There were product shortages, store closures and long lines to get in the few stores that were open. Consumers moved to online shopping in droves and expected a seamless experience in-store and online: Curbside pickup; same-day delivery; contactless delivery; buy online, pick up in store. The list goes on.
-
E-Book
Brilliant decision? In the battle for consumers’ hearts and minds, retailers have typically focused their digital transformation initiatives on customer experience and engagement. However, in these challenging times, it’s not enough to just get the customer’s attention — you need to convert impressions and site or store visits into sales and fulfilled orders.
-
White Paper
TDWI Checklist Report | Six Best Practices to Ignite the Customer Experience with IoTThe IoT extends digital customer experience to physical customer experience and customer journeys for ultimate brand distinction. This TDWI Checklist Report, sponsored by SAS, outlines six best practices for data professionals and practitioners when using IoT to improve customer experience.
-
White Paper
Experience 2030Today’s consumers not only expect a lot from brands, they also capitalize on AI, IoT, mixed reality and other immersive and emerging tech. This puts tremendous pressure on marketing organizations to reinvent their operating models so they can act in the moment.
This global report identifies the various relationships between brands and consumers that shape customer engagements today, uncovering where they are aligned and where they are not. It provides insights to help brands bridge those gaps to build a forward-looking customer experience framework to help move their companies into the future.
Third-party paper sponsored by SAS and conducted by Futurum Research.
-
White Paper
Experience 2030: Pulse ReportThis pulse report is the result of a re-examination of our prior research, informed by the responses of more than 600 global consumers, executives, marketers and technology professionals during June and July 2020. We validated that the operating models for consumer and brand engagement hold true yet continue to be redefined as brands adapt and accelerate their plans to build for the future.
-
White Paper
Experience Evolution: Staying Ahead of Customer Expectations Through 2030 and BeyondThis report gives all executives strategies to digitally transform - while keeping customers at the center of the business. It underscores SAS' belief that while technology solutions are at the core of CX transformation, companies need to also create the right operating models and have the right talent in place to succeed at CX – during both stable times and uncertain ones.
-
E-Book
Customer experience - now and into the futureExperience 2030: Research reveals 5 key themes driving customer experience. Build a forward-looking customer experience framework.
-
White Paper
Experience 2030. The Future of Customer Experience is... NOW!Futurum and SAS conducted a global survey including more than 1,700 consumers and brands from the United States, Canada and Mexico to understand what defines customer experience today and how it’s evolving through the year 2030.
-
Case Study Shop Direct drives ground-breaking personalisation with SAS® AnalyticsShop Direct customers will now be able to benefit from even more personalised product displays - highly targeted to improve the overall shopping experience.
