Customer Intelligence
Unprecedented clarity. Confident marketing. Superior customer experiences.
SAS is a Leader in The Forrester Wave™: Real-Time Interaction Management, Q2 2017.
Engage customers with confidence.
Use data, analytics and insights on prospects and customers to create relevant, individualized experiences in real time. Map out an ideal journey that’s not only satisfying to the customer, it’s also valuable to your organization. SAS provides a unified, open analytics platform with unmatched breadth and depth to help you engage with customers, right when it matters.
-
Analytical Marketing
-
Customer Journey Optimization
-
Real-Time Customer Experience
-
Digital Ecosystem
-
View All Products
Analytical Marketing
Smart marketing strategies powered by predictive analytics and machine learning.
Implement more sophisticated analytics – such as machine learning – to gain insights from data, understand customer preferences and drive marketing ROI. Identify, track, serve and retain customers, even when they’re on multiple devices. Manage marketing programs from start to finish. With SAS®, you can:
- Boost customer loyalty. Understanding who your prospects and customers are means you can better meet their needs, leading to higher levels of satisfaction. And satisfied customers are loyal customers.
- Streamline marketing efforts. By working more efficiently, you can minimize costs and maximize resources to drive growth and profitability.
- Stay competitive. Developing new and unique value for customers helps you differentiate your customer experiences – and establish an edge over the competition.
- Optimized marketing campaigns and offers. Analytics helps you maximize revenue and meet business goals, while taking into account budgetary, channel, contact policy and legal constraints.
- Analytics combined with business logic and contact strategies. The more insight you have, the easier it is to deliver real-time recommendations and decisions to customer channels such as websites, mobile devices, call centers, financial services branches, point of sale locations and ATMs.
- Guided analytical processes. Stay informed on what actions to take with self-learning marketing algorithms and machine learning. Our technology gets smarter as it runs, driving more value to your customers and your organization.
Ready to take the next step toward engaging with your customers? We offer a variety of different technology, deployment and financing options to fit your needs. For pricing and ordering information:
Customer Journey Optimization
Map out the ideal journey to engage and delight your customers.
Understand where your customers are in the customer journey, and optimize each interaction to boost its success. Reach out at the right time, and with the right frequency. With advanced, integrated analytical capabilities from SAS, you can drive longevity, loyalty and growth. You can also:
- Know your customers better than ever. Identify their buying habits, lifestyles and preferences. Understand social network relationships and how they influence purchase behavior and loyalty. And dynamically use what you learn to form a single, robust view of each customer.
- Anticipate your customer’s next move. Predict future buying behaviors, and take advantage of opportunities to enhance the customer experience.
- Optimize your channels while maximizing ROI. Increase marketing ROI by determining the best offers for individual customers and by providing analysis of the most effective way to allocate marketing budget while accounting for business constraints.
- True integrated marketing. Collect customer-level interaction data off customer touch points to understand contact and response history, making it easier to build relevant offers and marketing programs.
- Built-in data management. Data integration and data quality help prepare data for analyzing, predicting and making well-informed business decisions.
- Advanced analytics and measurement techniques. Predict and forecast what the most optimal customer interaction will be, and then make decisions based on what you've learned.
Ready to take the next step toward engaging with your customers? We offer a variety of different technology, deployment and financing options to fit your needs. For pricing and ordering information:
Best-selling author and thought leader Brian Solis explains how analytics can help you prepare for the future, connect with customers, and bridge the gap between brand promise and what the customer actually experiences and shares.
Real-Time Customer Experience
Deliver relevant, omnichannel experiences for customers. In real time and on their terms.
Go beyond channel-based marketing to achieve an omnichannel view of your customers across all devices. Adapt to and anticipate customer needs. SAS brings together data, analytics and marketing processes to help you:
- Strengthen brand preference. By delivering relevant, personalized experiences, you can set your brand apart from the competition and create brand advocates.
- Increase revenue. With incremental sales from existing customers and new sales generated from word of mouth, business becomes more profitable.
- Improve customer loyalty. Providing memorable and valued interactions and experiences makes it easy to boost satisfaction and keep customers coming back.
- Ability to aggregate all data. Access all customer touch points and data sources, including streaming data.
- Powerful analytics. When analytics are applied to customer data, you gain better insights and can orchestrate customer journeys across all customer touch points.
- Digital marketing tools and services. Analytically driven tools help you create contextual offers that map to your customer insights.
Ready to take the next step toward engaging with your customers? We offer a variety of different technology, deployment and financing options to fit your needs. For pricing and ordering information:
Digital Ecosystem
Achieve interoperability across multiple technologies with a powerful ecosystem approach.
Seamlessly integrate all your technologies and applications – even from third-party vendors – from a core marketing ecosystem. Apply analytics supported by one of the most analytically capable platforms on the market. With SAS, you can:
- Expand your development capabilities. By extending the open architecture, you can include prebuilt integrations with third-party data and applications.
- Get up and running quickly. Our open platform enables you to integrate multiple applications, right out of the box.
- Meet business objectives. Our expert services partners, as part of the network, help you reach your goals fast.
- An analytically centered open marketing platform. Our flexible platform integrates both online and offline marketing.
- Powerful support for developers. Coding is enabled by an underlying platform for bespoke data, analytics and reporting.
- Easy integration. Even nonmarketing business processes, such as risk and fraud, become part of the ecosystem.
Analytical Marketing
Real-Time Customer Experience
Customer Journey Optimization
Visit SAS Insights, your source for top marketing analytics news, views and best practices.
Customer Intelligence Assessment Tool
How confident are you in your marketing approach?
Take stock of your digital marketing approach with the Marketing Confidence Quotient. This assessment tool quickly identifies and scores your company's strengths and weaknesses across four marketing dimensions: data management, analytics use, process integration and business alignment. It's like having your own personal marketing adviser.
- Get advice and quick tips specific to your needs.
- Understand how to prioritize your marketing efforts.
- See how you compare with your peers and businesses in other industries.
Are you ready?
What People Are Saying
"By using SAS, we're getting an ROI in excess of 100 percent – a significant return for the cost of the solution."
Read the story
Gartner positions SAS as a Leader in the Magic Quadrant for Digital Marketing Analytics.
Read the report
"By finding out how each customer group moves on the basis of the data, it is possible to determine customer service improvements and target marketing subjects, and this has aided the success of a number of campaigns."
Read the story