Why choose SAS® for marketing?
Purpose-built, intelligent marketing.
No matter your level of marketing maturity, SAS can help you move from data to insight to action with rich functionality for adaptive planning, journey activation and an embedded real-time decision engine – all fueled by powerful analytics and artificial intelligence (AI) capabilities. Marketing solutions from SAS empowers you to reimagine marketing, creating and extending real-time, personalized customer experiences that increase profitability and create lasting brand loyalty.
The SAS® Marketing Journey
Manage Data
Seamlessly enhance and extend customer data activation beyond a traditional customer data platform.
Plan
Accelerate, automate and streamline marketing planning activities for optimal accountability.
Activate
Create personalized customer journeys that boost response rates and generate profitable leads.
Embed Analytics
Act faster with out-of-the-box insights driven by advanced AI and machine learning.
Extend Impact
Deliver a broader brand experience through other functions, suppliers, vendors or stakeholders.
Reimagining Marketing With SAS
SAS® Marketing Software
View All Products
Manage Data
- SAS® 360 DiscoverCapture behavioral information across your brand’s digital customer experience and extend past traditional digital analytic reporting.
- SAS® 360 EngageReach the right audience on the right devices with omnichannel marketing capabilities.
- SAS® Customer Data Platform CapabilitiesSeamlessly collect, enhance, extend and activate customer data in real time to move beyond traditional customer data platforms.
- SAS® Data ManagementEnsure better, more reliable data integrated from any source.
Plan
Activate
- SAS® 360 EngageReach the right audience on the right devices with omnichannel marketing capabilities.
- SAS® 360 MatchTake control of your advertising using analytics to quickly update your digital advertising ecosystem.
- SAS® Intelligent DecisioningEnable analytically driven real-time interactions, and automate operational business decisions at scale.
- SAS® Marketing AutomationGet more campaigns out the door in an automated, trackable and highly repeatable fashion.
Embed Analytics
- SAS® Visual AnalyticsVisually explore all data, discover new patterns and publish reports to the web and mobile devices.
- SAS® Visual Data Mining and Machine LearningSolve your most complex problems faster with a single, integrated in-memory environment.
- SAS® Visual StatisticsCreate and modify predictive models faster than ever using a visual interface and in-memory processing.
Extend Impact
The future of customer experience starts here.
Discover how consumers, brands and technology will evolve through 2030.
IN THE SPOTLIGHT
PODCAST
Reimagine Marketing Podcast Series
Explore the future of customer experience and personalization with our Reimagine Marketing podcast series, available on your preferred listening platform.
INTERACTIVE ASSESSMENT
Trying to reach tomorrow's customers with yesterday's tactics?
Evaluate your digital marketing maturity to better understand the state of your customer analytics capabilities with this interactive assessment developed by SAS and Accenture.
INFOGRAPHIC
Is a martech stack the answer to your marketing challenges?
Martech stacks are designed to make marketing easier, but not all of them are created equal.
Marketing Partner Ecosystem
SAS partners with other leading-edge companies to enable you to reimagine marketing with solutions that drive real business value.