How does SAS deliver marketing AI?
SAS 360 Marketing AI is a purpose-built marketing AI and customer analytics solution for creating, managing and operationalizing predictive models, machine learning models and AI-driven marketing insights. It packages SAS’ advanced AI, machine learning and governance capabilities into a marketer-friendly guided experience, with out-of-the-box templates that enable teams to move from data to deployed models quickly, responsibly and at scale.
Collaborate across marketing & data science teams
SAS 360 Marketing AI provides shared workflows that help marketers, analysts and data scientists collaborate on customer analytics projects from model design through deployment.
Streamlined projects
Accelerate and automate customer analytics projects with guided workflows that connect marketers, analysts and data scientists throughout the model development process.
Use-case-driven templates
Use prebuilt templates for common marketing analytics use cases, including propensity modeling, churn prediction and next-best-action recommendations, to accelerate model development and deployment.
User experience
Simplified interfaces and guided workflows reduce complexity, streamline common tasks and help users work more efficiently.
Smart defaults and guidance
Generative AI and copilot capabilities provide natural-language explanations, recommendations and project guidance that help marketers build and deploy models with less specialized training.
Prepare customer data & build models faster
SAS 360 Marketing AI streamlines customer data preparation, feature engineering and model development with guided workflows for marketers and advanced controls for data scientists.
Population filters
Focus model training on the most relevant customer segments and audiences for a specific marketing use case.
Flexible data & model design
Build models using your own customer data without fixed schemas. Incorporate the tables, variables and business criteria most relevant to your marketing objectives.
Aggregations & transformations
Automatically create aggregated and transformed variables to support feature engineering while maintaining control over the data elements and features used for model training.
Composability
Run AI workloads against data wherever it resides, eliminating the need for data migration, duplication or movement of sensitive customer information.
Analyst recognition for SAS marketing AI leadership
Govern, monitor & explain AI models
SAS 360 Marketing AI helps organizations govern customer analytics models with explainability, bias detection, performance monitoring and automated retraining.
Explainability & transparency
Full transparency into data, training and model outcomes. AI-powered explanations and recommendations help marketers fine-tune the models.
Bias detection & mitigation
Identify, assess and mitigate bias in models to support responsible and trustworthy AI.
Automatic monitoring
Ongoing system monitoring checks model health and retrains when metrics fall out of bounds during production use cases.
Generative AI
Use generative AI to interpret model training results, explain feature importance and increase marketer confidence when activating models.
Activate marketing AI insights
Activate AI model outputs in SAS customer engagement and marketing decisioning applications or export results to third-party marketing technology platforms to support personalized customer experiences and data-driven marketing decisions.
Integrated model activation
Activate models built in SAS 360 Marketing AI within SAS customer engagement and decisioning applications to personalize customer journeys and improve marketing decisions.
Flexible activation
Export model outputs to third-party marketing and decisioning systems, allowing marketers to integrate AI-driven insights into existing martech ecosystems.
Hybrid architecture
Configure and run analytics projects without moving detailed customer data outside your environment.
Multiple deployment choices
Choose between self-managed and SAS-managed deployment models, with options to configure local agents, manage compute resources and control ongoing updates.
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SAS 360 Marketing AI frequently asked questions
What is SAS 360 Marketing AI?
SAS 360 Marketing AI is a purpose-built solution for creating, governing and operationalizing AI models for marketing use cases. It helps teams quickly build explainable, trustworthy AI models and deploy them into marketing systems to improve decisions and outcomes.
What marketing use cases does SAS 360 Marketing AI support?
SAS 360 Marketing AI supports common use cases such as churn prediction, customer acquisition, next-best action and response propensity. Out-of-the-box templates help accelerate model development for these scenarios.
Who should use SAS 360 Marketing AI?
SAS 360 Marketing AI is designed for both marketers and data science teams. Marketers benefit from guided, explainable workflows, while data scientists can apply advanced modeling techniques and governance controls.
How is SAS 360 Marketing AI different from SAS 360 Marketing Decisioning?
SAS 360 Marketing AI focuses on building, training and governing AI models, while SAS 360 Marketing Decisioning focuses on using models and rules to make real-time and batch marketing decisions. SAS 360 Marketing AI creates the models; SAS 360 Marketing Decisioning applies them at scale.
Do I need a data science background to use SAS 360 Marketing AI?
No. SAS 360 Marketing AI provides a guided experience for data preparation, model training and evaluation, making advanced analytics accessible without a data science background.
How does SAS 360 Marketing AI support responsible and ethical AI?
SAS 360 Marketing AI includes built-in capabilities for fairness, transparency and governance. It helps identify bias, monitor performance and retrain models to ensure trustworthy, responsible AI.
How are AI models deployed into marketing operations?
Models built in SAS 360 Marketing AI can be activated in SAS customer engagement and decisioning systems. This allows organizations to use AI insights to personalize journeys and improve marketing decisions.
What makes SAS 360 Marketing AI different from other marketing AI tools?
SAS 360 Marketing AI combines advanced analytics, explainability and governance in a single solution. It emphasizes transparency, human control and measurable business impact.
Want to learn more about SAS 360 Marketing AI?
Tell us a little about yourself, and a SAS marketing expert will get in touch to learn about your needs and explore how SAS 360 Marketing AI can help your marketing team become an analytics factory.