Head of Marketing & CMO – Small & Midsize Business

How Heads of Marketing & CMOs Use SAS®

Harness the power of all data, from all sources, in every customer's journey, into one consolidated view.

Enable real-time, individualized customer interactions with SAS marketing analytics solutions in the cloud.

Uncover best prospects, potential client losses or at-risk clients, and provide insights that support sales more effectively.

Featured Customer | Seacoast

As banking services move online, it’s critical for banks to get a clear view of their most loyal customers to answer questions about lifetime value of a customer and profitability. Seacoast Bank enhances customer value using AI and SAS® Visual Analytics on SAS® Viya®

We can fine-tune our customer treatment strategies as well as our customer acquisition efforts to generate very high returns. Jeff Lee Chief Marketing Officer Seacoast Bank

Seacoast Facts & Figures


year founded

$6.7 billion

total assets

Community bank

one of the largest in Florida

Recommended Resources for Heads of Marketing & CMOs



The State of Digital Transformation for SMBs: Your Five Steps to DX Success


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Discover why a martech stack may be the answer to your challenging marketing questions.


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Any Size Business Can Supersize Results with Data Visualization


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Connect with SAS and see what we can do for you.

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