Head of Marketing & CMO – Small & Midsize Business
How Heads of Marketing & CMOs Use SAS®
Featured Customer | Seacoast
As banking services move online, it’s critical for banks to get a clear view of their most loyal customers to answer questions about lifetime value of a customer and profitability. Seacoast Bank enhances customer value using AI and SAS® Visual Analytics on SAS® Viya®
We can fine-tune our customer treatment strategies as well as our customer acquisition efforts to generate very high returns. Jeff Lee Chief Marketing Officer Seacoast Bank
Seacoast Facts & Figures
one of the largest in Florida
Recommended Resources for Heads of Marketing & CMOs
Recommended Software for Heads of Marketing & CMOs
- SAS® Customer Intelligence 360Take marketing management to new heights to drive profitable revenue growth.
- SAS® Data Science OfferingsTake advantage of self-service AI and machine learning capabilities within a flexible, centralized environment that spans the analytics life cycle.
- SAS® Event Stream ProcessingGet immediate analytic insights from real-time big data streaming into your organization.
- SAS® Intelligent DecisioningEnable analytically driven real-time interactions, and automate operational business decisions at scale.
- SAS® Visual AnalyticsVisually explore all data, discover new patterns and publish reports to the web and mobile devices.
- SAS® Visual StatisticsCreate and modify predictive models faster than ever using a visual interface and in-memory processing.