Retail & consumer goods analytics solutions from SAS
Apply analytics to every step of the customer journey for better connections and deeper insights.
SAS in Retail & Consumer Goods: Facts & Figures
We know your industry. SAS analytics meets the needs of retail & consumer goods businesses of all sizes. Our experts have the deep industry expertise to understand and solve your nuanced challenges.
1,400+
retail & consumer goods customers worldwide
7
the top seven global consumer packaged goods (CPG) companies rely on SAS for supply chain analytics
67%
of the Global Fortune 500 retail companies rely on SAS solutions
Peer reviews validate SAS solutions for retail
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“Very easy and powerful tool. What you don't know, the information to develop is out there.” Insight Manager Retail
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“The real-time journey orchestration in SAS Customer Intelligence 360 is incredibly beneficial, transforming fragmented data into proactive, location-based services like instant offers.” CRM Executive Retail
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“SAS Viya is incredibly helpful for managing my business, with a user-friendly setup and strong analytical capabilities that improve my work and efficiency.” Financial Advisor Retail
Source: G2 review for SAS® Viya®
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“It has strong governance and audit trails which makes reviews easier, and I can run large-scale simulations and create interactive dashboards in one platform.” Senior Credit Risk Analyst Retail
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"The platform’s ability to automate the forecasting process saves a significant amount of time, allowing our team to focus on analyzing the results and making data-driven decisions ... Overall, SAS Visual Forecasting has greatly improved our efficiency and forecasting accuracy.” Performance Marketing and SEO Lead Retail
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Retail & consumer goods solutions from SAS
Get a complete view of your business and customers with retail analytics and consumer goods software. Create assortments based on customer preferences. Apply the most relevant engagement strategy for each customer. Optimize supply chain and retail operations at every step of the customer journey.
Choose SAS for retail and consumer goods data analytics solutions
SAS® Viya® helps retail and consumer goods companies connect customer engagement to product demand with trusted insights
Drive the best shopper experiences across your integrated planning process by connecting customer engagement to product demand.
Model the best possible business outcomes to optimize your operations and identify growth areas with SAS Analytics.
Safeguard your brand loyalty and integrity with transparent, explainable insights you can trust.
Innovate faster with powerful, agile analytics to monetize your data and realize untapped business opportunities.
We help our customers innovate for tomorrow
In the spotlight
Assisted demand planning
With assisted demand planning from SAS, you can achieve a 6% improvement in forecast value-add and save 47% of your time, thanks to intelligent automation.
SAS is a leader in retail analytics
SAS is a Leader in The Forrester Wave™: Retail Planning Platforms, Q4 2023.
Retail analytics from SAS: Frequently asked questions
What does SAS offer for retail and consumer goods companies?
SAS provides retail and consumer goods analytics software that covers customer insights, demand planning and supply chain planning. The solutions apply analytics across the full customer journey to help retailers build assortments based on customer preferences, target the right engagement strategy per customer, and optimize supply chain and retail operations at every step.
How many retail and consumer goods companies use SAS?
SAS serves more than 1,400 retail and consumer goods customers worldwide. 67% of Global Fortune 500 retail companies use SAS solutions, and 7 of the top 7 global consumer packaged goods (CPG) companies rely on SAS for supply chain analytics.
Which companies use SAS for retail analytics?
SAS customers include Ulta Beauty, Levi Strauss & Co., Georgia-Pacific, Migros, Barilla, Viking Raja Group, Fratelli Carli, Sejung and CHR Hansen, among others.
What results have SAS retail customers reported?
- Boddie-Noell Enterprises missed its sales forecast by just 0.1% in its first quarter using SAS Visual Forecasting.
- Ulta Beauty uses SAS to personalize campaigns and has achieved 95% sales penetration, with most sales coming from returning guests.
Is SAS recognized as an industry leader in retail analytics?
Yes. SAS has been named a leader in The Forrester Wave: Retail Planning Platforms (Q4 2023), a leader in the 2024 Gartner Magic Quadrant for Data Science and Machine Learning, and a leader in The Forrester Wave: Real-Time Interaction Management (Q1 2024).
What solutions does SAS offer for retail and consumer goods?
SAS offers solutions for:
- Customer insight: understanding what customers want and when, to enable seamless engagement.
- Demand planning: forecasting customer demand down to the individual store level.
- Supply chain planning & analytics: unifying data across the organization to optimize responses throughout the supply chain.
What do retail users say about SAS in G2 and Gartner reviews?
Retail users have left five-star reviews on G2 and Gartner, praising ease of use and real-time journey orchestration in SAS Customer Intelligence 360, strong governance in SAS Risk Management, and improved efficiency and forecast accuracy in SAS Visual Forecasting.