Chief marketing officer looking out of window

Chief Marketing Officer (CMO) – Banking

How a Bank's CMO Uses SAS®

Quickly grow marketing ROI with a comprehensive understanding of customers, their journey and their brand experience.

Use machine learning and automated decision management to generate personalized, targeted offers that provide customers with what they need precisely when they need it.

Increase revenue and improve margins by using analytics with embedded AI and machine learning to enable smarter cross-selling and up-selling.

Featured Customer | UniCredit Bank Serbia

SAS helped UniCredit Bank Serbia consolidate disparate channels to ignite customer-centricity and drive revenue in the highly competitive Serbian banking market.

UniCredit Bank Serbia logo
We now have insight into how customers first interact with the bank, what the logical next-best offers should be and how to best retain customers moving forward. Bojan Dimić Head of Customer Relationship Management

UniCredit Bank Serbia Facts & Figures

>65%

increase in number of campaigns

53%

more products sold

46%

increase in total assets

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