The Knowledge Exchange / Customer Intelligence / What do CMOs need to do to increase effectiveness?

What do CMOs need to do to increase effectiveness?

Digital marketing has ushered in a whole host of opportunities and challenges for Chief Marketing Officers. CMOs can’t look just at campaigns and execution; they have to also look at operations, planning, strategy and merge data and analytics for all of these areas to determine what’s working, what’s not and to predict the next best thing. 

I recently asked marketing expert Wilson Raj (SAS Global Customer Intelligence Director) for his top tips for CMOs. Check out the short video below to hear his thoughts on integrated marketing management and harnessing big data and predictive analytics for more effective marketing.

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