When consumers shop for high-end luxury items, they expect high-end customer service — even if they’re online. That’s why online luxury retailer Gilt Groupe works so hard to personalize the customer experience. And now that its members are doing more and more of their shopping via mobile, personalization is even more critical because competition is fierce for the limited space available on mobile screens.

Click on the video below to hear what Tamara Gruzbarg, Gilt Groupe’s Senior Director of Analytics and Research has to say about meeting this challenge and the future of analytics at Gilt Groupe.

For more, download the white paper, Analytics: An Inside Perspective from Gilt Groupe or view the on-demand webcast featuring Tamara Gruzbarg.