If you want to know the latest and greatest about Web analytics, Jim Sterne is the man to talk to, which is exactly what we did at the eMetrics conference. Watch this video interview for his surprising take on the hottest issue at the conference, how social media analytics is impacting the skills marketers need, and how Web analytics is converging with marketing.
What’s the next big challenge marketers are facing? What emerging social media technologies seem the most promising? John Lovett, author of Social Marketing Measurement Secrets, answers these questions and shares advice for marketers tasked with measuring social media ROI.
When faced with unstructured data – e-mails, survey, call center reports, and now, social media – most marketers cringe. Deriving meaning from massive volumes of complex unstructured data is not humanly possible, but now marketers are using text analytics to analyze trends, spot problems and find solutions.
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