Tag Archives: sustainability

Patagonia’s ‘buy less’ campaign may lead to more revenue

Patagonia's 'Buy Less' campaign may lead to more revenue

Patagonia is now actively encouraging consumers to buy less of Patagonia’s new apparel. It’s part of the company’s ongoing sustainabilty initiative, but could a message of “buy less” actually lead to growth for the company? If so, could other companies follow a similarly counterintuitive approach to growth? The answers are “yes” and “maybe” says Eric Lowitt.

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