Tag Archives: social media

Four perspectives on social media ROI

Advice for measuring social media ROI

What do you get when you ask four marketing experts for their best advice on measuring social media ROI? Four very different answers, ranging from practical tips on where to start to a pragmatic look at what doesn’t work. Watch these short video clips to see what they have to say.

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Five steps for measuring blogger influence

Five ways to evaluate influence without using Web site graders

There are thousands of blogs out there for every industry and topic. How do you determine which ones are worth your time? Here are five steps from SAS Blog Manager Alison Bolen.

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Getting beyond the hype

Acting On Customer Intelligence From Social Media

Feeling behind the social media eight ball and wondering how to get started? Here’s a top ten list of practical suggestions from social media expert Mark Chaves.

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Embracing social media in the life sciences industry

Social Media Analytics

In this video interview, marketing guru Charlotte Sibley discusses the surprising benefits of engaging in social media in the life science industry, including better patient outcomes and improved ROI.

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How to be relevant, social and real time in marketing

Technology That Drives Marketing Relevance

Are you using customer sentiment to determine the next best action to take with customers? Are you automating personalization of these actions at every touch point? If not, tune in to this webinar and start making changes today.

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Five social media tips from Chris Brogan

Chris Brogan Speaking

Sony, Microsoft, PepsiCo, and many more Fortune 100 companies all look to social media guru Chris Brogan for help in using social tools to drive more business. He shares five tips here to help you get started.

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Developing better marketing measurements

Developing Better Marketing Measurements

A recent survey of more than 300 senior marketing executives identified the top three metrics for success as – controlling costs, retaining customers and ensuring a measurable return on marketing investment. Jim Davis tells how marketers are meeting these challenges.

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5 tips for better customer intelligence

David Myron

Use these practical tips from David Myron, Editorial Director for CRM magazine, to build an effective customer intelligence strategy that includes social media and mobile marketing.

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Social requires us to redefine customer value

Jonathan Hornby

Understanding a person’s social reach, combined with their propensity to share their thoughts is vital in determining customer value, says Jonathan Hornby. Technology makes it easier — and it’s available today.

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The technology that drives marketing relevance

the_technology_that_drives_lrg

Are you using customer sentiment to determine the next best action to take with customers? Automating personalization of these actions at every touch point? If not, tune in to this webinar to learn how.

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