From sentiment analysis to predictive ROI, digital advertising agency Organic gives clients social media measurements that matter. Director of Advanced Analytics Jonathan Prantner explains in this Q&A.
Tag Archives: social media measurement
What do you get when you ask four marketing experts for their best advice on measuring social media ROI? Four very different answers, ranging from practical tips on where to start to a pragmatic look at what doesn’t work. Watch these short video clips to see what they have to say.
Organizations realize social media generates awareness, but can you link it to tangible business value? If you have lots of online traffic, that’s a good indicator, right? No, says consultant Katie Paine – emphatically. In a recent webcast, she and John Bastone shared their five top tips for tracking what matters.
What’s the next big challenge marketers are facing? What emerging social media technologies seem the most promising? John Lovett, author of Social Marketing Measurement Secrets, answers these questions and shares advice for marketers tasked with measuring social media ROI.