Tag Archives: social media analytics

Social media stirs public dialogue in Heidelberg

Social Media Analytics

Nicole Huber, Chief of Staff of the Mayor´s Office, City of Heidelberg, on how social media analytics helps them generate engagement with a tech-savvy urban population.


Customer analytics in the age of social media

Marketing Technology

What’s the biggest difficulty in analyzing social media data, and how do you overcome it? TDWI Research Director David Stodder has answers.

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Four unmarketing insights from Scott Stratten


Best-selling author Scott Stratten is not your typical marketer. Known as @unmarketing to his over 114,000 Twitter followers, he currently ranks in the top five of Forbes.com’s list of the world’s most powerful social media influencers. In a recent interview, he shared four insights you don’t want to miss.

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Big data is a big issue for marketing

Executives from Bank of America, USAA and the United Nations discuss big data.

Executives from Bank of America, the United Nations and USAA recently shared how their organizations are tackling big data challenges related to customer segmentation, social media analytics, customer loyalty and more.

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Five Best Practices for Social Media Measurement

Five Best Practices for Social Media Measurement

Organizations realize social media generates awareness, but can you link it to tangible business value? If you have lots of online traffic, that’s a good indicator, right? No, says consultant Katie Paine – emphatically. In a recent webcast, she and John Bastone shared their five top tips for tracking what matters.

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Getting beyond the hype

Acting On Customer Intelligence From Social Media

Feeling behind the social media eight ball and wondering how to get started? Here’s a top ten list of practical suggestions from social media expert Mark Chaves.

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Taking social media from talk to action

Jim Davis, SAS Senior Vice President and Chief Marketing Officer

Did you know that: A recent study by The Nielsen Company shows that Americans are spending more than a third (36 percent) of their online time “communicating and networking across social networks, blogs, personal email and instant messaging.”

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Social media metrics

KD Payne

Get practical tips from social media expert Katie Paine on combining new analytic tools with best practices to maximize value of social media — as an outbound channel, inbound touch point and wellspring of new intelligence.

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