Organizations realize social media generates awareness, but can you link it to tangible business value? If you have lots of online traffic, that’s a good indicator, right? No, says consultant Katie Paine – emphatically. In a recent webcast, she and John Bastone shared their five top tips for tracking what matters.
Feeling behind the social media eight ball and wondering how to get started? Here’s a top ten list of practical suggestions from social media expert Mark Chaves.
Did you know that: A recent study by The Nielsen Company shows that Americans are spending more than a third (36 percent) of their online time “communicating and networking across social networks, blogs, personal email and instant messaging.”
Get practical tips from social media expert Katie Paine on combining new analytic tools with best practices to maximize value of social media — as an outbound channel, inbound touch point and wellspring of new intelligence.
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