Nicole Huber, Chief of Staff of the Mayor´s Office, City of Heidelberg, on how social media analytics helps them generate engagement with a tech-savvy urban population.
Tag Archives: social media analytics
What’s the biggest difficulty in analyzing social media data, and how do you overcome it? TDWI Research Director David Stodder has answers.
Best-selling author Scott Stratten is not your typical marketer. Known as @unmarketing to his over 114,000 Twitter followers, he currently ranks in the top five of Forbes.com’s list of the world’s most powerful social media influencers. In a recent interview, he shared four insights you don’t want to miss.
Executives from Bank of America, the United Nations and USAA recently shared how their organizations are tackling big data challenges related to customer segmentation, social media analytics, customer loyalty and more.
Organizations realize social media generates awareness, but can you link it to tangible business value? If you have lots of online traffic, that’s a good indicator, right? No, says consultant Katie Paine – emphatically. In a recent webcast, she and John Bastone shared their five top tips for tracking what matters.
Feeling behind the social media eight ball and wondering how to get started? Here’s a top ten list of practical suggestions from social media expert Mark Chaves.
Did you know that: A recent study by The Nielsen Company shows that Americans are spending more than a third (36 percent) of their online time “communicating and networking across social networks, blogs, personal email and instant messaging.”
Get practical tips from social media expert Katie Paine on combining new analytic tools with best practices to maximize value of social media — as an outbound channel, inbound touch point and wellspring of new intelligence.