If you see a negative comment about your company on Facebook or Twitter, your first instinct is to respond to that customer and try to fix the relationship. But that’s not always the best course of action says Matt Dixon. Before you rush to respond, ask yourself these four questions.
Businesses use use social media to attract and retain talent — so do universities. This is the story of one college investing in a social media solution, the gratifying results — and how you can apply the same principles to your marketing.
If you’re measuring pageviews, unique visitors, email-newsletter open rates, number of Twitter followers, or Facebook likes, you’re looking at the wrong metrics. Here are the four most important metrics you can follow.
Thanks to social media, we hear about businesses being awesome (or NOT awesome) every day. Scott Stratten, marketing strategist and author of “Unmarketing” and “The Book of Business Awesome” offers these seven tips.
Want your sales department to get results with social media? Telling sales staff to blog or jump on LinkedIn or Facebook is not the answer. New research by Raj Agnihotri shows that there’s a better way — one with a proven and impressive upside.
So, your customers like you on Facebook … but what is the true mathematical value of a like? Dan Zarella, award-winning social media scientist at Hubspot, shares his formula for breaking social media connections down into dollars-and-cents ROI.
Three tips for selecting the most appropriate social media channel to help you sell from author and social media expert Jeff Molander. Don’t miss the bonus material: a video Q&A with Jeff.
What do you get when you ask four marketing experts for their best advice on measuring social media ROI? Four very different answers, ranging from practical tips on where to start to a pragmatic look at what doesn’t work. Watch these short video clips to see what they have to say.
There are thousands of blogs out there for every industry and topic. How do you determine which ones are worth your time? Here are five steps from SAS Blog Manager Alison Bolen.
Feeling behind the social media eight ball and wondering how to get started? Here’s a top ten list of practical suggestions from social media expert Mark Chaves.
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