Tag Archives: segmentation

Personalized communication, the Chico’s Way, part two

Retail 1

Chico’s brands are famous for amazing associate-to-customer relationships: They have customers who have their sales associate’s phone number. The company is extending that personalized service across all of its channels. Barb Buettin shares how they do it.

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Personalized communication, the Chico’s way, part one

ideas_economy_lrg

Chico’s brands are famous for amazing associate-to-customer relationships: They have customers who have their sales associate’s phone number. The company is extending that personalized service across all of its channels. How? In ten steps — we’ve got the first five for you here.

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Connecting the dots: Six steps to becoming customer-focused

Connecting the Dots

How does an organization become a data-driven and customer-centric– and what can you realistically do to start moving in that direction today? Professionals from banking, retail and insurance came up with these six steps you can follow, starting now.

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Are your segmentation strategies so 2011?

U.S. Consumer Preferences

A new research report from BAI reveals substantial flaws in current segmentation strategies and shares valuable information that will help banks capitalize on significant cross and up-sell opportunities that are now being missed.

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Banking segmentation and the Super Bowl

Banking segrmentation and the Super Bowl

As a marketer, I always take an interest in the Super Bowl commercials. The $3.5M spent per spot to reach such a broad cross-section of the population astounds me. Now, I am not denying the entertainment value, but is this approach the “magic bullet” of marketing?

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Eight steps for better customer interactions

8 steps for better customer interactions

If you’re not using analytics to determine how your customers want to be contacted, you may be driving them away. Contact customers when and how they want to be contacted with these eight steps from SAS customer intelligence expert Larry Mosiman.

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