How should Chief Marketing Officers (CMOs) and Chief Information Officers be working together? How can CMOs best manage multi-channel marketing? Wilson Raj, Customer Intelligence Director for SAS, answers these questions and more in this in-depth interview.
Tag Archives: real-time marketing
Caught up in old, time-consuming processes, too many companies leave themselves fatally exposed by flying blind through this new media environment. You don’t have to be among them says David Meerman Scott.