How should Chief Marketing Officers (CMOs) and Chief Information Officers be working together? How can CMOs best manage multi-channel marketing? Wilson Raj, Customer Intelligence Director for SAS, answers these questions and more in this in-depth interview.
Caught up in old, time-consuming processes, too many companies leave themselves fatally exposed by flying blind through this new media environment. You don’t have to be among them says David Meerman Scott.
Are you using customer sentiment to determine the next best action to take with customers? Automating personalization of these actions at every touch point? If not, tune in to this webinar to learn how.
Recent Comments