Is it possible to know one’s customers better than they know themselves? When it comes to next-purchase or defection behavior, marketers can use predictive modeling to know what customers will do next.
Tag Archives: predictive modeling
Paul Coleman, Director of Marketing Statistics, Macy’s Inc., shares his five step process for liberating customer insight from the mass of data.
Who’s most likely to leave? Who’s most likely to buy? Which product and when? The fourth installment in this five-part series on marketing analytics reveals how predictive modeling answers these questions and more.