Tag Archives: predictive modeling

Predictive modeling helps focus marketing resources

By Larry Mosiman, SAS | Published: July 11, 2011
predictive modeling helps to focus marketing resources

Is it possible to know one’s customers better than they know themselves? When it comes to next-purchase or defection behavior, marketers can use predictive modeling to know what customers will do next.

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Five steps for getting more out of your customer data

By Paul Coleman, Macy's | Published: September 23, 2010
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Paul Coleman, Director of Marketing Statistics, Macy’s Inc., shares his five step process for liberating customer insight from the mass of data.

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Homing in on your target audience

By Anne-Lindsay Beall, Editor | Published: March 10, 2010
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Who’s most likely to leave? Who’s most likely to buy? Which product and when? The fourth installment in this five-part series on marketing analytics reveals how predictive modeling answers these questions and more.

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