Irreleveant offers, too many emails and intrusive ads have led to a sharp decline in website registration on PCs. But smart phones with customized apps are a whole new ballgame, promising more sustained engagement and a chance to win back consumer trust — IF you take the right approach.
To stay relevant, and profitable, publishers must look for new ways to reach consumers on their mobile devices. This Q&A with three digital marketing experts tells you what you need to know.
Use these practical tips from David Myron, Editorial Director for CRM magazine, to build an effective customer intelligence strategy that includes social media and mobile marketing.
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