Irreleveant offers, too many emails and intrusive ads have led to a sharp decline in website registration on PCs. But smart phones with customized apps are a whole new ballgame, promising more sustained engagement and a chance to win back consumer trust — IF you take the right approach.
Tag Archives: mobile
To stay relevant, and profitable, publishers must look for new ways to reach consumers on their mobile devices. This Q&A with three digital marketing experts tells you what you need to know.